Content Associate

Company Overview: Market Xcel is a leading provider of online market research services, specializing in gathering consumer insights for businesses worldwide. Our innovative approach and cutting-edge technology allow us to deliver high-quality data and actionable insights to our clients, empowering them to make informed decisions and drive business growth.

Job Title: Content Associate

Department: Digital Marketing

Location: New Delhi (Sarita Vihar)

Joining: Immediate

Job Roles & Responsibilities:

We at Market Xcel are looking for a talented Research-Based Content Writer to join our Digital Marketing team. The ideal candidate will produce high-quality content that includes case studies, technical blogs, research papers, white papers, and corporate decks, driving our thought leadership and industry presence.

Key Responsibilities:

1. Research and develop comprehensive case studies showcasing our projects, products, and solutions in collaboration with project managers and based on information and insights
2. Create highly technical and SEO-optimised blogs on relevant industry topics to increase visibility and engagement.
3. Generate detailed and well-referenced research and white papers on industry trends, innovations, and developments.
4. Create visually appealing and content-rich corporate credential decks for presentations, proposals, and reports.
5. Increase website traffic by producing quality content that connects with target audiences, boosts engagement, and enhances brand awareness.
6. Assisting the marketing team in developing content for advertising campaigns.
7. Identifying Target audience needs and recommending new content to address gaps in the company's current content.

Required Skills & Qualifications:

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field. A Masters degree is a plus.
• Proven experience as a content writer in Market Research Industry is a must.
• Strong research skills with the ability to analyze and interpret complex information.
• Familiarity with SEO best practices and content optimization techniques.
• Experience with data analysis tools and software.
• Exceptional written communication skills
• Compelling writing style, voice, and tone
• Impeccable use of grammar, punctuation, and spelling
• Strong attention to detail
• Ability to meet tight deadlines
• Creative and strategic-thinking skills
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Proficiency in web-based research and SEO best practices