Masters Union - Head - Marketing (10-18 yrs)

About the organization:

Masters' Union (www.mastersunion.org) is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Upenn.

The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry immersive and hands-on learning experience from day one. The most ground-breaking feature of its Programme is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.

In its 4 years of run, Our flagship Post Graduate Program in Technology and Business management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, CitiBank, Microsoft, Unacademy, Razorpay, BCG, Bain) hiring our graduates.

Summary:

As the Head of Marketing, you will be responsible for overseeing and directing all marketing activities within the company. Your role will be pivotal in developing and executing marketing strategies that align with the company's goals, enhance brand presence, and drive growth. You will lead a team of marketing professionals and collaborate with cross-functional teams to deliver impactful marketing campaigns and initiatives.

Key Responsibilities:

1. Strategic Planning and Execution:

- Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.

- Analyze market trends, customer insights, and competitive landscape to inform strategy and identify new opportunities.

- Set clear marketing goals and KPIs, and track performance to ensure objectives are met.

2. Brand Management:

- Oversee brand development and positioning to ensure consistent messaging and a strong market presence.

- Enhance brand equity through innovative campaigns and initiatives that resonate with target audiences.

3. Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns, including digital, print, events, and social media.

- Manage the marketing budget, allocate resources effectively, and ensure cost-efficiency.

4. Team Leadership:

- Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.

- Provide guidance and support for professional development and career growth within the team.

5. Cross-Functional Collaboration:

- Collaborate with sales, product development, and other departments to align marketing strategies with business objectives.

- Ensure seamless integration of marketing efforts with overall company strategy and initiatives.

6. Market Research and Analysis:

- Conduct market research to understand customer needs, preferences, and behavior.

- Utilize data and analytics to drive decision-making and refine marketing strategies.

7. Stakeholder Management:

- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

- Represent the company at industry events, conferences, and public relations opportunities.

Qualifications:

Experience: Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.

Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.

Skills:

- Proven track record of developing and executing successful marketing strategies.

- Strong leadership and team management skills.

- Excellent communication and interpersonal abilities.

- Proficiency in digital marketing tools and platforms.

- Strong analytical and problem-solving skills.

Attributes:

- Strategic thinker with a data-driven approach.

- Creative and innovative mindset.

- Ability to thrive in a fast-paced, dynamic environment.