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5 Mindblue Jobs
Digital Marketer
Mindblue
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
- Develop and execute organic growth strategies and paid advertising campaigns across platforms like Instagram, Facebook, LinkedIn, and Twitter.
- Focus on community building, influencer marketing, and creating engaging content strategies that resonate with target audiences.
- Create and manage a content calendar to ensure consistent posting across blogs, social media, and landing pages.
- Produce compelling content that tells stories and encourages audience engagement, including copy-writing and content creation tailored for different platforms (e.g., images and videos for Instagram, Facebook, LinkedIn, etc).
- Identify, negotiate, and collaborate with influencers to amplify brand messages.
- Develop and implement strategies for leveraging both micro and macro-influencers to enhance brand visibility.
- Implement SEO strategies across social media profiles and posts, focusing on:
- Profile Optimization: Optimize usernames, handles, profile names, bios, and profile links for searchability.
- Post Optimization: Create keyword-rich captions, utilize relevant hashtags, and geotag posts to enhance discoverability.
- Consistent Posting and Engagement: Ensure regular updates and actively engage with users to foster community interaction.
- Monitor, analyze, and report on the performance of digital marketing initiatives using analytics tools to understand what resonates with audiences.
- Adjust strategies based on performance metrics and insights.
- Proven experience in digital marketing, particularly in social media and content marketing.
- Strong understanding of social media platforms and best practices.
- Excellent writing, editing, and storytelling skills.
- Familiarity with SEO principles and techniques, specifically for social media.
- Experience in influencer marketing, including identifying and negotiating with influencers.
- Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to measure performance and drive strategy.
- Creative mindset with strong organizational and project management skills.
Employment Type: Full Time, Permanent
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