Digital Marketing

Job Summary Digital Marketing

We are looking for a highly skilled and result-driven Digital Marketing Professional with 34 years of experience to join our growing team. The ideal candidate should have a solid grasp of all areas of digital marketing including SEO, SEM, social media, email marketing, performance marketing, content marketing, analytics, and automation tools. If you are passionate about driving ROI through data-led marketing strategies and delivering measurable results, we want you on board!

Key Responsibilities

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content, blogs, and landing pages.
• Manage on-page and off-page SEO strategies.
• Monitor website traffic, search trends, and rankings using tools like Google Search Console, SEMrush, or Ahrefs.

Performance Marketing (PPC & Paid Ads):

• Plan and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Monitor CPC, CTR, conversion rates, and ROAS to improve campaign effectiveness.
• Work with designers and content teams to create engaging ad creatives.

Social Media Management:

• Strategize, create, schedule, and manage content across all major social platforms.
• Grow engagement, followers, and reach organically and through paid efforts.
• Collaborate with design/content teams for campaign execution.

Email & CRM Marketing:

• Build and execute email marketing campaigns for lead nurturing and retention.
• Segment email lists, automate drip campaigns, and analyze open/click rates.

Content Strategy & Marketing:

• Collaborate with writers and designers to create blog posts, infographics, case studies, and videos.
• Repurpose content for different channels and objectives.
• Ensure content aligns with SEO and brand guidelines.

Analytics & Reporting:

• Monitor performance across channels using Google Analytics, GA4, and dashboards.
• Prepare weekly/monthly reports with actionable insights and recommendations.
• Set and track KPIs like traffic, engagement, leads, and ROI.
  
  

Key Requirements

• Bachelors degree in Marketing, Digital Media, Communications, or related field.
• 3–4 years of hands-on experience in digital marketing roles.
• Strong understanding of marketing tools like:

○ Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager

○ SEMrush/Ahrefs/Moz, Email marketing platforms

• Experience with WordPress or CMS tools.
• Excellent written and verbal communication skills.
• Data-driven mindset with attention to detail.
• Ability to manage multiple campaigns/projects simultaneously.

Preferred Qualifications (Nice to Have)

• Google Ads / Meta Blueprint / HubSpot certifications.
• Experience working in performance-driven environments like D2C, or startups.
• Familiarity with marketing automation and funnel building.