Assistant Manager - Trade Marketing

Role & responsibilities

1. Trade Promotion & Consumer Activation

• Execute regional trade promotion schemes in coordination with the Trade Marketing Manager
• Ensure timely sharing of insights from consumer-facing activities.
• Initiate consumer and trade campaigns across various channels.
• Ensure consistency in execution and adoption of activation initiatives across assigned geographies.

2. Point-of-Sale Execution & Visibility

• Deploy brand visibility at the point of sale (POS) including product displays, in-shop and out-shop signage, and dealer boards.
• Manage design, production, and placement of Point-of-Sale Materials (POSM).
• Lead in-shop branding execution across relevant retail touchpoints.
• Collaborate with sales to identify POSM needs and manage implementation either via internal teams or external vendors.

3. BTL & Merchandising Strategy

• Plan and activate all BTL activities including visibility drives, rural activations, samplings, loyalty programs, and QPS.
• Develop and execute merchandising strategies across channels (GT, MT, etc.).
• Execute key outlet activations in top towns to strengthen retail presence.

4. New Product Development (NPD) & Go-To-Market (GTM) Execution

• Coordinate with suppliers on new product launches and key packaging/artwork projects.
• Ensure effective GTM strategy and flawless execution of NPD initiatives.
• Manage supplier documentation and Terms of Trade (ToT) related to launches and initiatives.

5. Campaign & Vendor Management

• Lead end-to-end campaign execution including planning, logistics, budgeting, and evaluation.
• Manage vendor relationships and ensure quality delivery at each stage of campaign execution.
• Support internal stakeholders with alignment, approvals, and delivery schedules.

6. Commercial Operations & Cost Management

• Manage cost sheets covering trade pricing and promotion calculations.
• Initiate and support backend operations such as secondary billing, understanding of ECO/Bills/Lines/Business Estimates (BE).
• Handle Adpro management for assigned product categories or groups.

7. Distribution & RTM Design

• Drive numeric and weighted distribution across targeted outlets.
• Act as a catalyst in the design and execution of Route-to-Market (RTM) models to expand reach and improve efficiency.

8. Competitive Intelligence

• Monitor and report competitor marketing and trade activities.

Provide actionable insights and feedback to local and regional leadership to inform strategy.

Preferred candidate profile

MBA with a minimum of 3+ yrs experience in FMCG Trade Marketing (preferably Foods)

🔹 Strong in consumer marketing, in-store execution & BTL drives

🔹 Exposure to regional promotions, NPD launches & ROI tracking