Manager Trade Marketing

Role & responsibilities

Executing Trade (primary/secondary/offtake) Schemes as per the need of the market monitoring and followups

Managing Trade Level Initiatives:

a. Special Drives of Sales/Visibility for select Channel/Oil/SKU

b. Special targeted programmes (relationship/loyalty/micro marketing)

c. Channel level interventions as per the need of the business

Pre & Post evaluation of trade level interventions

Maintaining relevant data of Distribution/Sales.

Track & Analyse viz-a-viz stated objective

a. Sales Target & Achievement

b. Coverage/Sales/Drop size etc

c. Competition activities & MOP

d. POS requirement, Visibility & usage

Manage and evaluate incentives with stated objectives for:

a. Sales team

b. 3rd party salesman

c. Trade

Proper implementation of various levels of trade interventions.

Effective execution of Trade Schemes as per the plan of the market / geography.

Critically evaluation of trade level interventions & its effectiveness.

Maintaining / Updating MIS of Distribution/Sales Area or region wise & sharing with relevant stakeholders as & when required.