Panacea Biotec - Senior Distribution Manager (10-15 yrs)

Senior Distribution Manager

Role & responsibilities

- Warehousing & CFA Management.

- RTM (distribution & route management).

- Distributor (Direct/ In-Direct) Mapping, Appointment, and Operations.

- ROI management of distributors.

- Grievances management of distributors.

- Process & adherence of supply to the retail (GT & MT).

- Motivate channel partners for involved & evolved business.

- Trade Marketing.

- Channel Strategy; Develop & execute strategies made for each trade channel (modern trade, general trade, wholesalers, etc.

- Retailer Engagement & Loyalty; Build & execute strong relationships with distributors, dealers, and retailers.

- Also, structure a long term loyalty programme to engage retail partners.

- Promotions & Schemes; Plan & effective execution of trade promotions (discounts, margin schemes, etc.) to push volume and visibility.

- Point of Sale Materials (POSM); Design and manage the deployment of in-store branding materials (standees, danglers, posters, etc.

- Print & Outdoor Advertising; Coordinate with agencies for newspaper ads, billboards, radio, etc. (when required).

- On-ground Campaigns; Design & execute on ground activity to drive product trials.

Cross-Functional Collaboration

- Work closely with Cross function & Sales Team to align trade promotions with field execution.

- Create & Coordinate with Brand Marketing for consistent messaging.

Preferred candidate profile

- Masters degree in any field.

- Minimum of 10 to 15 years of experience in sales & distribution, Trade Marketing.

- Strong knowledge of distribution management.

- Excellent analytical, problem-solving, and decision-making skills.

- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

- Willingness to travel as required.