SFMC Developer

Role: SFMC Developer

Experience: 5 to 7 years

Location: Bangalore or Chennai or Hyderabad or Pune or Nagpur

Notice: Immediate

Fulltime

Core SFMC Skills & Modules

1. Salesforce Marketing Cloud or SFMC

2. Email Studio, Mobile Studio, Journey Builder

3. Automation Studio, Content Builder, Contact Builder

4. Web Studio, Interaction Studio, Personalization, MCP

5. Marketing Cloud Connect (SFMC-Salesforce Integration)

Programming & Scripting Languages

1. AMPscript

2. SSJS or Server-Side JavaScript

3. SQL (Data Extensions, Queries, Segmentation)

4. HTML, CSS (Email Templates & Landing Pages)

5. REST API, SOAP API (Integrations & Data Transfers)

Data & Integration Skills

1. Data Extensions & Relational Data Model

2. Data Views & Tracking Extracts

3. ETL (Extract, Transform, Load) & API Integrations

4. Web Services (REST/SOAP API, JSON, XML)

5. Integrating SFMC with CRM (Sales/Service Cloud)

Automation & Workflow Management

1. Automation Studio (Triggers, Journeys, Schedules)

2. Journey Builder (Customer Journeys, Triggers, Decision Splits)

3. Triggered Sends & Event-Driven Campaigns

4. Transactional Messaging API

Marketing Strategy & Best Practices

1. Segmentation & Audience Targeting

2. Dynamic Content & Personalization

3. Email Deliverability, CAN-SPAM, GDPR Compliance

4. A/B Testing & Performance Optimization