Campaign Management Lead

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth.

We are purpose-driven.  We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Campaign Management Lead - SFMC

You will be responsible for: 

• Lead the design and implementation of scalable SFMC solutions.
• Develop and optimize data models, audience segmentation, and automation strategies.
• Work closely with marketing, sales, and IT teams to gather business requirements.
• Provide best practice recommendations for marketing automation.
• Lead and mentor SFMC developers, consultants, and administrators.
• Work with REST/SOAP APIs, FTPs, and external data sources.
• Conduct code reviews and enforce development best practices.
• Experience in Email, Mobile and web studio.
• Lead design and development of customer journeys on marketing automation platforms.
• Ability to understand clients business objective and come up with a good campaign plan proposal that includes various options for audience creation, journey and content.
• Ask right questions and help clients come up with unambiguous campaign objectives. 
  Present information in a crisp and business friendly manner (good presentation skills PowerPoint).
• Collaborate with project management, content, data engineering and analytics teams in designing campaigns, finalizing assets and other operational activities.
• Lead and nurture a team of campaign developers while maintaining operational excellence across all email/campaign projects.
• Drive innovation and thought leadership in the field of marketing automation and multi-channel marketing
• Critically analysing campaigns and identifying gaps in technical set up. 
• Leverage past experience and come up with robust QA processes for campaign testing. 
• Expertise in creating meaningful cross-channel campaign performance dashboards (in SFMC, Adobe, or externally) to report integrated campaign performance
• Help business in deriving insights based on metrics reported in campaign dashboards

Your impact: 
About you: 
Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). 
Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. 
Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
Should be SME in audience management, content builder, journey builder and performance management of MCM campaign (email + other integrated channels such as Tele, Website and Social) 
Good understanding of domain and IP management for Email Engines. 
Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
Strong experience in SQL and excel is a MUST 
Has experience in managing a campaign execution technical team (a team of SFMC tech guys)
Ability to set up campaign development and QA processes is preferred.

Must have:
8 years experience towards multiple marketing automation platforms like SFMC and Adobe campaigns, Marketo, etc. 
Certified "SFMC Cloud Consultant".

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.