Category Marketing Manager - FMCG (2-4 yrs)

Were Hiring: Category Marketing Manager

Location: Bangalore | Full-time

Hiring for a World-Class Coffee Equipment brand

Target Industries:

Consumer Durables | Home Appliances | Electronics | Retail

About the role:

Were seeking a strategic and hands-on Category Marketing Manager to lead category growth for a global Coffee equipment brand.

You'll own both the P&L and end-to-end marketing strategy from product range expansion to distribution, pricing, content, and channel development.

This is a business-critical role where your ability to shape a category narrative and drive commercial success will directly impact growth.

Requirements:

- MBA in Marketing or related field

- 2+ years in Category or Product marketing in the Customer Durables/ Home Appliances/ Electronics vertical

- Experience managing a Category P&L, not just brand communication

- Hands-on with pricing, marketing campaigns, vendor negotiation, and market mapping

- Prior exposure to consumer durables, kitchen appliances, coffee/beverage brands, or retail chains a big plus

Key Responsibilities:

- Define and lead growth strategy for assigned product categories

- Manage vendor partnerships and optimize pricing

- Drive go-to-market execution, including launches and promotions

- Oversee marketing content and performance across channels

- Use data insights to shape pricing, assortment, and customer focus

- Expand distribution network and unlock new market opportunities

Why Join?

- Be part of a high-growth category backed by global market leaders

- Shape a fast-scaling product range in an exciting F&B domain

- Work closely with founders and key decision-makers

- Exposure to global brands and international partners