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23 Porter Jobs

Porter.in - Senior Manager - User Acquisition (3-6 yrs)

3-6 years

Porter.in - Senior Manager - User Acquisition (3-6 yrs)

Porter

posted 2 weeks ago

Job Description

About Porter

At Porter, were on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real-world problems from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, were building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If youre looking to work where scale meets purpose, complexity fuels learning, and culture isnt an afterthought, Porter is the place.

Role and Responsibilities:

- Develop comprehensive customer acquisition strategies aligned with the organization's goals and target market segments.

- Plan, execute, and monitor multi-channel acquisition campaigns, utilizing various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships.

- Collaborate with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns.

- Segment target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness.

- Develop and manage the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results.

- Continuously monitor and optimize conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion.

- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and provide regular reports and analysis to evaluate ROI and identify areas for improvement.

- Identify and cultivate partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances.

- Conduct A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages.

- Collaborate with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention.

Skill:

- Understanding of digital & performance marketing

- Very strong data understanding & analytical skills

- Program Management

- Structured approach & Good Problem Solving Skills

- First principles thinking

- Very high ownership



Functional Areas: Other

Read full job description

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What people at Porter are saying

4.3
Rating based on 12 Senior Manager reviews

Likes

The Job Security is good as they will never push you outside but try to train you and make you better if there's anything lacking

  • Job security - Good
Dislikes

The salary and the soft recognition to Individual Contributors is less

Read 12 Senior Manager reviews

Senior Manager salary at Porter

reported by 89 employees with 1-7 years exp.
₹14 L/yr - ₹24 L/yr
16% less than the average Senior Manager Salary in India
View more details

What Porter employees are saying about work life

based on 701 employees
59%
57%
51%
99%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Porter Benefits

Submitted by Company
Gymnasium
Health Insurance
Team Outings
Cafeteria
Submitted by Employees
Health Insurance
Team Outings
Job Training
Work From Home
Cafeteria
Soft Skill Training +6 more
View more benefits

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Porter Bangalore / Bengaluru Office Location

View all
Bengaluru/Bangalore, Karnataka Office
Headquarter
BCM Prime, Jayanagar, Bannerghatta Road Bengaluru/Bangalore, Karnataka
560041

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