Rapyde - Lead - Marketing (7-10 yrs)

Position: Lead - Marketing

Reporting into: Chief Marketing Officer

Location: Bangalore, India

Roles and Responsibilities:

If challenging leadership, dynamic work environment & start-up atmosphere excite you, then read ahead!

- The Marketing Lead @ Rapyder will be leading the overall marketing function that includes the growth & brand/content teams.

- The candidate needs to have proven experience and success across all facets of marketing that include but not limited to Brand, Performance Marketing, SEO, Social Media Marketing, Events, GTM, ABM, Demand Generation, M-Plan formulation, Team Management etc.

- Set goals, define leads & lags & own the KPIs of the marketing function.

- Create, own, and implement overall marketing strategies, providing leadership and direction to the team.

- Develop strategies for inbound and outbound campaigns including tactics such as EDMs, Events, Demand Generation, ABM and more to create leads & opportunities.

- Work closely with Sales and Account Management teams to generate & engage with leads.

- Plan & own the overall ABM strategy - across segments & industries.

- Work on creating and identifying new opportunities to generate content, engage thought-leaders and increase awareness of the company.

- Plan the messaging, aid in collateral creation, and promote internal/external events through a multi-channel marketing strategy.

- Work on leadership personal branding strategies & execution.

- Understand current SEO/PR/SEM and then improve on metrics and impacts.

- Monitor market intelligence and keep track of competitor movement and market situation.

- Plan and execute integrated marketing campaigns that build the company's pipeline and also nurture existing clients, leads & opportunities.

- Build KPIs for weekly/monthly/quarterly/annual reporting & show marketing impact.

- Manage, track, report, and present program budgets by function and channel campaign costs, performance, and ROI through the demand generation lifecycle.

- Effective use of CRM to optimize engagement and maximise conversions.

Requirements:

Skill & Experience:

- 7 to 10 years experience with at least 3+ years in a marketing managerial role that involves managing a team.

- Excellent interpersonal and leadership skills, for coordinating, networking & communicating effectively to both internal & external stakeholders.

- Hands on experience with CRM, event management, content development, digital marketing, SEO etc.

- Agile and flexible for the start-up environment and to work with a global/diverse team.

- Entrepreneurial & willingness to learn mindset.