Digital Marketing Analyst

We are seeking a talented, passionate Security nerd for our Security team. Were looking for a highly motivated person with proven security skills to tackle advanced persistent threats, intuitive user experiences across to create a secure infrastructure that provides a seamless customer experience.

What you get to do in this role

• Gather and evaluate requirements in collaboration with team managers and engineers.

• Manage & develop our digital analytics capabilities & operate as a key insights person for the marketing team.

• Preparation of dashboards & ad hoc reports showcasing present trends, progress rate against established KPIs, goals, & lead-gen activities.

• Analyze website to identify traffic trends, abandonment issues & opportunities involving site conversion rates.

• Bifurcate website traffic (segment) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc.

• Provide analytical support for A/B and Multi-variate tests and thus optimizing landing page.

• Collaborate with different teams of web, digital & product marketing to unveil actionable insights on the performance of digital channels.

• Guide product marketers in identifying key performance indicators for their areas, build appropriate reporting.

• Uncovering insights related to performance of initiatives within each area.

• Visual representation of present analytical findings.

• Give effective feedback and direction to other team members.

• Partner with our Analytics team to explore, leverage new tools & develop custom metrics

Minimum Qualifications

• Experience also required with using Strong communication skills, Excellent organizational skills required to implement, measure & optimize digital marketing channels preferred

• Should have hands-on experience with CRM, marketing automation, digital attribution & campaign management.

Preferred Qualifications

• Experience also required with using sound effects for animated videos.

• Should have hands-on experience with Adobe Photoshop, Adobe Illustrator, Adobe after Effects and Adobe Premier Pro