Marketing Head - OEM/Lubricants/Tyres Business (15-25 yrs)

Brand Strategy and Management

- Develop and implement brand strategies that align with the company's goals and values.

- Oversee the creation and maintenance of brand assets, including logo, visual identity, and brand guidelines.

- Monitor brand performance and market trends to identify opportunities for brand growth and differentiation.

Digital Marketing:

- Lead digital marketing initiatives across various platforms, including website, social media, partnerships & 3rd party channels.

- Drive traffic, engagement, and conversion through effective digital marketing campaigns.

- Analyze digital marketing metrics to optimize performance and ROI through conversion of leads to sales.

Communication & Public Relations:

- Develop and execute communication strategies to enhance brand reputation and visibility.

- Cultivate relationships with media outlets, influencers, and industry stakeholders.

- Manage crisis communication and PR efforts to mitigate brand risks and maintain positive public perception.

Call Center Operations:

- Oversee call center operations to ensure high-quality customer service and satisfaction.

- Implement strategies to improve call center efficiency, productivity, and performance.

- Monitor call center metrics and customer feedback to identify areas for improvement.

- Drive Sales through conversion of digital leads to conversion into sales through effective relationship with frontline sales team.

Media Planning and Buying:

- Develop media plans that effectively reach target audiences and achieve marketing objectives.

- Negotiate media buying agreements and manage relationships with media partners.

- Track and analyze media performance to optimize advertising spend and reach.

Budget Management:

- Develop and manage marketing budgets for branding, digital, communication & PR, call center, and media activities.

- Allocate resources effectively to maximize ROI and achieve marketing objectives.

- Allocate and manage budgets wherein max ROI is achieved.