Manager - B2C Performance Marketing - Venture Capital/eCommerce Startup (3-8 yrs)

We're hiring for a seed-funded e-commerce startup backed by a leading VC.

Role & Responsibilities:

- Drive user acquisition and retention strategies using platforms like Google Ads, Meta (Facebook, Instagram), SEM, and other digital channels.

- Implement innovative growth hacks to rapidly scale customer acquisition and engagement.

- Manage end-to-end marketing campaigns, from conceptualization and execution to performance tracking and optimization.

- Analyze campaign performance data meticulously using analytics platforms (Google Analytics, Mixpanel, etc.) to derive actionable insights.

- Develop creative experiments, quickly iterate, and scale the winning strategies.

- Collaborate closely with the product and tech teams to optimize the user funnel and enhance customer journeys.

- Own critical growth metrics, focusing particularly on acquiring new users and driving at least three transactions per user.

Ideal Candidate:

- Minimum 3-6 years of hands-on experience in B2C digital marketing, specifically performance marketing.

- Proven experience managing campaigns across SEM, Google Ads, Meta Ads, and other key digital platforms.

- Expert in analytics platforms with strong data-driven decision-making capabilities.

- Creative problem-solver who thrives in experimenting with new ideas and unconventional growth hacks.

- Comfortable with ambiguity, fast-paced environments, and willing to roll up your sleeves to execute across various functions.

- Self-motivated, result-oriented, and passionate about driving growth through innovative strategies.