Marketing Automation Specialist

Purpose of the Job

Tamara Leisure Experiences is looking for an experienced Marketing Automation Specialist with

expertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketing

campaigns and enhance customer engageme nt across all touchpoints.

Role & responsibilities

1. **Marketing Automation Strategy:** Develop and implement comprehensive marketing

automation strategies to streamline processes, improve efficiency, and maximize ROI across all

m arketing initiatives.

2. **Campaign Management:** Oversee the end to end execution of marketing campaigns,

including email marketing, lead nurturing, segmentation, and personalization, using platforms such

as Salesforce Marketing Cloud, Zoho Campaigns, an d HubSpot.

3. **Platform Management:** Manage and optimize marketing automation platforms, including

Salesforce, Zoho, HubSpot, and other relevant tools, to drive efficiency and effectiveness in campaign

delivery.

4. **Data Analysis:** Analyze campaign performance metrics, customer data, and user behavior to

identify insights, trends, and opportunities for optimization and personalization.

5. **Lead Generation and Nurturing:** Implement lead generation and nurturing programs to drive

qualified leads through the sales funnel, optimize conversion rates, and enhance customer retention.

6. **Content Development:** Collaborate with the content team to develop compelling content

assets tailored to different segments of the target audience and stagesassets tailored to different segments of the target audience and stages of the customer journey.of the customer journey. 7. **A/B Testing and Optimization:** Conduct A/B tests to optimize email content, subject lines,

7. **A/B Testing and Optimization:** Conduct A/B tests to optimize email content, subject lines, CTAs, and other elements to improve engagement, conversion rates, and overall campaign CTAs, and other elements to improve engagement, conversion rates, and overall campaign performance.performance.

8. Integration and Automation8. *Integration and Automation:** Integrate marketing automation systems with CRM platforms, :** Integrate marketing automation systems with CRM platforms, website analytics tools, and other marketing technologies to ensure seamless data flow, lead website analytics tools, and other marketing technologies to ensure seamless data flow, lead management, and attribution.management, and attribution.

9. **Compliance and Best Practices:** Stay abreast of industry best pr9. **Compliance and Best Practices:** Stay abreast of industry best practices, regulations, and actices, regulations, and guidelines related to email marketing, data privacy, marketing automation, and CRM integration.guidelines related to email marketing, data privacy, marketing automation, and CRM integration.

10.10. **Cross Functional Collaboration:** Collaborate closely with cross functional teams, including

marketing, sales, IT, and customer service, to align marketing automation initiatives with business

objectives and priorities.