Total Environment - Communication Specialist/Copywriter - Marketing (2-5 yrs)

Role PURPOSE:

To build a powerful Global Brand and narrate its story in the most authentic manner such that it is Loved and Respected.

The Copywriter will be responsible for managing the marketing and brand development strategies for the Real Estate and Hospitality businesses of Total Environment. They will develop and articulate a clear creative vision for projects, aligning with brand identity and marketing goals. They will be responsible for capturing the essence of what makes Total Environment different and be able to tell our story in a way that resonates.

RESPONSIBILITIES

Real Estate & Hospitality Business Verticals

Authentic Storytelling: Write content that feels real, honest, and immersive-whether it's for our website, brochures, social media, or customer communication.

Narrative Development: Create narratives that go beyond selling-stories that reflect our philosophy of craftsmanship, sustainability, and design.

Cross-Team Collaboration: Work closely with the design, sales, and customer experience teams to ensure consistency in messaging across all touchpoints.

Script writing: Develop scripts for videos, brand films, and customer testimonials that feel personal and genuine.

Brand Voice Alignment:Ensure that our written content reflects our brand voice-simple, thoughtful, and engaging.

Industry Research & Innovation: Research and understand industry trends, but never follow them blindly-we create our own path.

PREFERRED QUALIFICATION/EXPERIENCE

- Experience writing for web, print, video, and social media

- Bachelor's degree in Architecture, Marketing, Communications, English, Journalism, or a related field.

- 2-4 years of experience in copywriting, content marketing, or a related role.

- Knowledge of A/B testing for copy performance.

- Experience in B2B/B2C brand communication is a plus.

The CTC budget is 12 LPA.