Meta Lead Campaign Analyst(Facebook and Instagram)

About us

We, at Trusttech Solutions, comprise a team of experts who are passionate about what they do. Developing websites and mobile apps,we aim at turning each of our clients business ideas into a reality that has a strong hold in the marketplace with designs resistant to time and competition. Serving a number of clients; mostly international clients, we are well-versed in catering to the needs of customers from different time zones. Pledged to provide excellent customer service, we strive hard to make on time project deliveries while ensuring their efficiency.

At Trusttech, we focus on delivering excellence by fostering a culture of innovation, collaboration, and growth. Our team of highly skilled professionals works on strategic projects that create real impact, making Trusttech the preferred offshore partner for businesses worldwide.

Job Description:

We are looking for a skilled Meta Lead Campaign Expert to plan, execute, and optimize high-performing lead generation campaigns across Facebook and Instagram. This role is critical in driving quality leads for live account openings, trading course registrations, and brand engagement in the Forex and online trading sector. The ideal candidate must have deep experience with Meta Ads Manager, a strong grasp of audience segmentation, and the ability to comply with strict advertising regulations in the financial industry.

Key Responsibilities:

• Plan and manage Meta lead campaigns focused on acquiring quality leads for Forex trading services and education programs.
• Create compelling ad copy and creatives in collaboration with the design and content team.
• Monitor and optimize campaign performance to achieve target CPL, ROAS, and conversion goals.
• Set up and manage Meta Pixel and API for accurate tracking and attribution across funnels.
• Conduct A/B testing on audiences, creatives, and placements to improve campaign results.
• Ensure full compliance with Metas advertising policies related to financial products and services.
• Utilize advanced targeting strategies, including Lookalike Audiences and Custom Audiences, for maximum lead relevance.
• Prepare performance reports with data-driven insights and recommendations for campaign scaling.

Qualifications:

3+ years of experience managing Meta Ads campaigns, preferably in the Forex, trading, or financial services industry.

• Proven success in lead generation and conversion optimization.
• Strong experience with Meta Ads Manager, Events Manager, and Facebook Pixel integration.
• Solid understanding of Metas ad policies, especially regarding restricted industries like finance and Forex.
• Experience with lead form campaigns and landing page strategies.
• Familiarity with CRM and automation tools (e.g., HubSpot, Zapier, WhatsApp API).
• Creative thinking combined with strong analytical skills.

• Educational Qualification:

Any Graduate

Why Join Trusttech?

• Be part of a leading development center trusted by global businesses for innovation and results.
• Work on high-impact, strategic projects in the fast-paced forex trading industry.
• Collaborate with talented professionals in a dynamic, growth-driven environment.
• Access competitive compensation and opportunities for ongoing professional development.
• Thrive in a culture that values teamwork, innovation, and excellence.

About Trusttech's Vision: Trusttech is committed to empowering global businesses with innovative solutions, unmatched expertise, and a highly skilled workforce. We deliver results that enable our clients to grow, scale, and lead their industries.