Campaign Manager - Meta ads & Social Media

We are seeking an experienced and strategic Manager Campaign Management to lead the development, execution, and optimization of paid social campaigns across platforms. This role requires a deep understanding of paid social media, data analytics, audience segmentation, creative strategy, and team leadership. The ideal candidate will be results-driven, collaborative, and passionate about digital innovation and performance marketing.

Responsibilities:

Strategic Media Planning: Develop cost-effective media plans aligned with client goals and internal margin targets.

Campaign Setup & Management: Execute and manage Meta (Facebook & Instagram) ad campaigns across various objectives (Leads, Conversions, Traffic, Engagement) with a focus on maximizing ROI.

Budget Optimization: Allocate and adjust budgets strategically to minimize cost per result while improving overall margin contribution.

Performance Optimization: Continuously monitor and optimize campaigns through audience refinement, creative testing (A/B), bid strategies, and placement adjustments to reduce wastage.

Margin-Oriented Decision Making: Make data-driven decisions that balance client results with internal profitability, including time-efficient and prioritization of high-margin opportunities.

Automation & Scaling: Leverage Meta tools (e.g., Advantage+ Shopping, rules, CAPI) to streamline processes, reduce manual overhead, and scale campaigns efficiently.

Cross-Team Collaboration: Work closely with design and account management teams to ensure campaigns are aligned with both performance goals and budgetary constraints.

Client Reporting with current trends: Prepare reports that not only highlight client KPIs but also include the plan of action with a proactive approach.

Skill Set Required:

Deep understanding of the paid social media ecosystem.

Experience with META required. Additional experience with Snapchat, LinkedIn, or Quora would be an added advantage.

Preference will be given to candidates with Facebook/ Meta ad platform experience, including end-to-end META ads handling such as execution, optimization, integration implementation, buyer persona understanding, in-market research, and bid/budget management.

Should have Mobile Measurement Partners (MMP) knowledge.

Strong written communication abilities.

Meticulous attention to detail.

Demonstrated analytical ability.

Interest in digital marketing trends.

MBA degree, including quantitative coursework.

Willingness to take up ownership, challenges, and love to handle pressure.