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12 United Breweries Jobs
Brand Commercialization Executive
5-8 years
₹ 10L/yr - 13L/yr
Bangalore / Bengaluru
2 vacancies
Brand Commercialization Executive
United Breweries
posted 3 weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Scope:
- Building advocacy among the key on & off trade customers and wait-staff
- Increase awareness about Heinekens specialties (unique brewing process, ingredients etc)
- Train bar-staff on Heineken product credentials
- Conceptualizing and executing the brand’s experience in MONT & MOFT
- Conceptualize customized visibility (immersive/experiential and best-in-class/premium execution (incl menu, DJ console, curated zones etc)
- Collaborate with the MONT outlet managers to curate the brand event/experiences calendar and execute the same
Ideal candidate profile:
- Someone who has worked in premium/luxury brands commercial role or someone from a marketing/event agency
- Should be able to understand the brand positioning/strategy and bring that to life across the identified touch-points in a premium way
- Flair for engaging with MONT channel stakeholders & trend-setters. Should be aware of the latest cultural trends
- Should be comfortable with ambiguity and steer the work since this is a relatively new area of work for the organization
- Innate passion for lifestyle category and a job of this nature
Employment Type: Full Time, Permanent
Read full job description
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based on 834 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
United Breweries Benefits
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