Associate Product Manager

Experience: 1.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Office (Mumbai)
Placement Type: Full time Permanent Position

(*Note: This is a requirement for one of Uplers' client - IDfy)

What do you need for this opportunity?
Must have skills required: Product Management, Product Lifecycle Management

Well Get Along If You…

• Have experience in GTM strategy, business development, or strategic partnerships, ideally in a B2B SaaS, fintech, or enterprise tech company.
• Have proven experience in identifying, validating, and scaling new market opportunities (0 to 1 execution).
• Possess a strong understanding of customer segmentation, value proposition design, and market entry strategies.
• Can work cross-functionally with marketing, sales, and product teams to ensure seamless execution.
• Have experience engaging with industry bodies, system integrators (SIs), and ecosystem players to drive market adoption.
• Are highly analytical, using data to assess market opportunities and measure the success of GTM initiatives.
• Have excellent communication and stakeholder management skills.

What Youll Be Doing (a.k.a. Your Playground)

• Market Discovery & GTM Strategy: Identify new customer segments and market opportunities where IDfys products can add value. Develop strategies to penetrate these markets effectively.
• Customer Engagement & Validation: Engage with 2-3 potential clients in new markets, test IDfys propositions, and validate demand before transitioning to the sales team.
• Branding & Influence: Define approaches to access and influence white-space customers through strategic messaging, positioning, and outreach initiatives.
• Collateral & Marketing Input: Identify the necessary sales and marketing collateral required for different propositions and collaborate with the marketing team for execution.
• Stakeholder & Ecosystem Engagement: Build relationships with relevant stakeholders, including industry bodies, system integrators (SIs), and complementary product companies, to enhance IDfys positioning.
• Event & Conference Strategy: Identify key events, conferences, and industry forums where IDfy should have a presence to engage new potential customer bases.
• 0 to 1 Execution: Operate with an experimental mindset, iterating on go-to-market approaches, refining messaging, and ensuring product-market fit before scaling.

Get your big break at IDfy!

• IDfy has made it to Forbes Asia 100 to Watch list
• Deloitte Technology Fast 50, 2023 India Winner
• IDfy has the iBeta certification for ISO Compliance 30107-3
• IDfy is now SOC 2 Type II Compliant