Assistant Product Manager - PMT

Role & responsibilities

1. Market Research and Analysis

• Conducting Market Research: Gather and analyze data on market needs, competitive products, and industry trends to inform marketing strategies.
• Identifying Opportunities: Pinpoint potential opportunities for new product launches or the expansion of existing products.
• Customer Insights: Understand the needs and preferences of healthcare professionals and patients.

2. Product Strategy Development

• Strategic Planning: Develop and implement comprehensive marketing plans for pharmaceutical products,

1. Market Research and Analysis

• Conducting Market Research: Gather and analyze data on market needs, competitive products, and industry trends to inform marketing strategies.
• Identifying Opportunities: Pinpoint potential opportunities for new product launches or the expansion of existing products.
• Customer Insights: Understand the needs and preferences of healthcare professionals and patients.

2. Product Strategy Development

• Strategic Planning: Develop and implement comprehensive marketing plans for pharmaceutical products, aligning with the company's business goals.
• Brand Positioning: Define and position the brand in the market to differentiate it from competitors.
• Product Lifecycle Management: Oversee the product lifecycle from development to obsolescence, ensuring strategic alignment at every stage.

3. Marketing Campaigns and Promotions

• Campaign Development: Design and execute marketing campaigns to promote pharmaceutical products, including digital marketing, advertising, and events.
• Promotional Materials: Create promotional materials such as brochures, flyers, and presentations that comply with regulatory standards.
• Collaboration with Sales Team: Work closely with the sales team to develop sales tools and support materials that drive product adoption.

4. Regulatory Compliance

• Regulatory Adherence: Ensure all marketing activities and materials comply with local and international pharmaceutical regulations.
• Approval Processes: Coordinate the approval process for promotional materials with regulatory and legal departments.

5. Product Training and Support

• Training Programs: Develop and deliver training programs for sales teams and healthcare professionals to enhance their understanding of the product.
• Customer Support: Provide ongoing support to customers, addressing inquiries and issues related to the product.

6. Stakeholder Management

• Internal Coordination: Work closely with other departments such as R&D, sales, regulatory affairs, and production to ensure product success.
• External Relationships: Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.

7. Performance Monitoring and Reporting

• Metrics and Analytics: Monitor the performance of marketing strategies and campaigns using key performance indicators (KPIs) and analytics tools.
• Reporting: Prepare regular reports on product performance, market trends, and campaign effectiveness for senior management.

8. Budget Management

• Budget Planning: Develop and manage the marketing budget for assigned products, ensuring efficient allocation of resources.
• Cost Control: Monitor and control marketing expenditures to stay within budget while achieving marketing objectives.

9. Innovation and Improvement

• Continuous Improvement: Identify and implement improvements in marketing strategies and processes to enhance effectiveness and efficiency.
• Innovation: Stay updated on the latest marketing trends and technologies to introduce innovative marketing approaches.

Preferred candidate profile

. Educational Background

• Degree in Life Sciences or Pharmacy: A bachelor's degree in life sciences, pharmacy, pharmacology, or a related field is typically required. Advanced degrees (e.g., MBA, Masters in Marketing, or related fields) are highly advantageous.
• Marketing Qualifications: Additional certifications or coursework in marketing, business administration, or healthcare management can be beneficial.

2. Professional Experience

• Pharmaceutical Industry Experience: At least 3-7 years of experience in the pharmaceutical industry, particularly in marketing or product management roles.
• Product Launch Experience: Proven track record of successfully launching and managing pharmaceutical products.
• Market Research and Analysis: Experience in conducting market research and competitive analysis within the pharmaceutical sector.

3. Skills and Competencies

• Strategic Thinking: Ability to develop and implement strategic marketing plans that align with business objectives.
• Analytical Skills: Strong analytical skills to interpret market data and identify trends and opportunities.
• Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling marketing materials and presentations.
• Regulatory Knowledge: Understanding of pharmaceutical regulatory requirements and the ability to ensure compliance in all marketing activities.
• Project Management: Strong project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
• Collaboration and Teamwork: Ability to work collaboratively with cross-functional teams and build relationships with key stakeholders.