Manager - Social Media (4-8 yrs)

About the Role:

- We are looking for a creative and strategic Social Media Manager who can drive digital presence to the next level.

- This role requires a trend-savvy, data-driven, and highly dynamic individual who can blend aesthetics, engagement, and performance across platforms. From content ideation to influencer collaborations, engagement strategies, and analytics, you will play a key role in building online brand authority.

Key Responsibilities:

- Develop & Execute Social Media Strategy Manage content calendars, plan campaigns, and ensure brand consistency.

- Content Creation & Trendspotting Ideate, curate, and oversee production of high-quality visuals, reels, and engaging formats tailored for IG, FB, Pinterest, LinkedIn.

- Community Management Engage with followers, respond to queries, manage brand reputation, and build an online community.

- Influencer & Creator Collaborations Identify, onboard, and manage influencers to enhance brand reach and engagement.

- Paid & Organic Performance Tracking Analyze data, measure campaign effectiveness, optimize engagement & ROI.

- Campaign Management Drive seasonal, festive, and influencer-led campaigns while collaborating with design & content teams.

- Competitor & Trend Analysis Stay ahead of trends, experiment with new content formats, and strategize accordingly.

- Brand Partnerships Identify potential collaborations with other brands, platforms, and digital creators.

Requirements:

- 3-5 years of experience in social media marketing, content strategy, or digital engagement.

- Deep understanding of Instagram, Facebook, LinkedIn, Pinterest & YouTube trends.

- Hands-on experience with content creation, influencer marketing & paid social media ads.

- Strong storytelling & creative instincts with an eye for aesthetics.

- Excellent analytical skills to track KPIs and optimize content performance.

- Ability to multitask, experiment, and pivot strategies based on real-time insights.