SocialPilot - Manager - Social Media (4-6 yrs)

What you will do:

Strategy Development and Implementation:

- Develop and execute a comprehensive social media strategy to enhance our online presence, drive engagement, and support marketing and sales efforts.

- Align social media strategies with business goals and marketing campaigns.

Content Creation and Management:

- Produce high-quality, engaging content tailored for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

- Schedule and publish posts using social media scheduling tools to maintain a consistent posting schedule.

Community Engagement:

- Engage with our audience by responding to comments and queries in a timely manner.

- Monitor customer reviews and manage online reputation.

- Foster a positive community and add value to the user's experience.

Analytics and Reporting:

- Monitor and analyze social media metrics to assess the effectiveness of campaigns.

- Generate insights and create reports to make data-driven decisions.

- Use social media analytics tools to track key performance indicators.

Trend Monitoring and Innovation:

- Stay current with the latest social media trends, best practices, and technologies.

- Brainstorm and execute new and creative ideas to promote brand awareness, drive traffic, and boost engagement.

- Conduct competitive research and analyze benchmarking data to inform and refine strategies.

Advertising Campaign Management:

- Plan, execute, and manage social media advertising campaigns.

- Manage budgets, targeting, and performance analysis.

What are you like:

- 4-6 years of proven experience as a Social Media Manager or in a similar role.

- Excellent written and verbal communication skills.

- Strong understanding and hands-on experience with Canva and social media scheduling tools.

- In-depth knowledge of best practices, algorithms, and tools for each social media network.

- Ability to think creatively and develop innovative social media campaigns.

- Strong analytical skills and experience using social media analytics tools.

- Exceptional organizational skills and attention to detail.

- Ability to work independently and collaboratively in a fast-paced environment.

- A degree in Marketing, Communications, or a related field is preferred but not required