Marketing Consultant Interview Questions and Answers

Experience the charm of Kolkata's heritage with a ride on the iconic tramways.

• Highlight the historical significance of the tramways

• Emphasize the unique experience of riding a tram

• Offer guided tours with local experts

• Partner with hotels and travel agencies to promote tram rides as a must-do activity

• Create social media campaigns showcasing the beauty of the city from the tram

• Offer discounts for group bookings and repeat customers

Straight lining functionality in IFRS16 is a method of allocating lease payments evenly over the lease term.

• Straight lining is a common method used to calculate lease expenses under IFRS16.

• It involves dividing the total lease payments by the lease term to determine a consistent expense amount.

• This method is used to simplify accounting for leases and provide a more accurate representation of lease expenses over time.

• For example, if a lease has a total payment of $12,000 over a...read more

Communication is the process of exchanging information, ideas, and emotions between individuals or groups.

• Communication involves the transmission and reception of messages.

• It can be verbal or non-verbal, using words, gestures, or body language.

• Effective communication requires clarity, understanding, and feedback.

• Communication can occur through various channels like face-to-face conversations, phone calls, emails, or social media.

• It plays a crucial role in building relationshi...read more

IFRS16 is an accounting standard that requires companies to report lease obligations on their balance sheets.

• IFRS16 stands for International Financial Reporting Standard 16.

• It was introduced by the International Accounting Standards Board (IASB) in 2016.

• It replaces the previous lease accounting standard, IAS 17.

• IFRS16 requires lessees to recognize lease assets and liabilities on their balance sheets.

• It aims to provide a more accurate representation of a company's financial po...read more

Accruals and deferrals are accounting concepts used to record revenue and expenses in the correct accounting period.

• Accruals are revenues earned or expenses incurred but not yet recorded in the accounting books.

• Deferrals are revenues received or expenses paid in advance but not yet earned or incurred.

• Accruals and deferrals are necessary to ensure that financial statements accurately reflect the financial position of a company.

• Examples of accruals include interest income earne...read more

I use a variety of techniques including market research, social media marketing, email marketing, and content marketing.

• Market research to understand target audience and competition

• Social media marketing to reach a wider audience and engage with customers

• Email marketing to nurture leads and promote products/services

• Content marketing to establish thought leadership and drive traffic to website

GL and REFX are linked through integration for financial and real estate management.

• GL (General Ledger) is used for financial accounting and REFX (Real Estate Management) is used for managing real estate assets.

• Integration between GL and REFX allows for seamless financial management of real estate assets.

• Examples of integration include automatic posting of rent payments to GL accounts and tracking of real estate expenses in GL.

• This linkage ensures accurate financial reporting...read more