PPC Analyst Interview Questions and Answers

I will analyze the data to identify the cause of low quality score and take necessary actions to improve it.

• Analyze the search terms report to identify irrelevant keywords and add them as negative keywords

• Optimize ad copy and landing pages to improve relevance

• Improve click-through rate by testing different ad formats and extensions

• Ensure that the landing page experience is satisfactory for users

• Monitor and adjust bids to improve ad position and click-through rate

Impression share metrics measure the percentage of times your ads were shown out of the total number of times they could have been shown.

• Impression share (IS) - the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive

• Search impression share (SIS) - the percentage of impressions you received in the search network divided by the estimated number of impressions you were eligible to receive

• Display impression share (DIS...read more

I have implemented custom ad scheduling based on user behavior and optimized ad copy for specific audience segments.

• Implemented custom ad scheduling based on user behavior

• Optimized ad copy for specific audience segments

Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.

• Impression share report helps to identify missed opportunities for ad exposure.

• It provides insights into the competition and the potential for growth.

• Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.

• Search Impression Share measures the percentage of impressions received in the ...read more

The latest updates in digital marketing include advancements in AI, voice search, video marketing, and personalization.

• AI is being used to optimize ad targeting and improve customer experience.

• Voice search is becoming more prevalent, requiring marketers to optimize for voice queries.

• Video marketing is on the rise, with platforms like TikTok gaining popularity.

• Personalization is key, with marketers leveraging data to deliver tailored experiences.

The marketing funnel consists of several steps that a customer goes through before making a purchase.

• Awareness: The customer becomes aware of a product or service through various marketing channels.

• Interest: The customer shows interest in the product or service and seeks more information.

• Consideration: The customer evaluates different options and compares them.

• Decision: The customer makes a decision to purchase the product or service.

• Action: The customer takes action and comp...read more

Engagement rate in GA4 measures the level of user interaction on a website or app.

• Engagement rate is calculated by dividing the total number of engaged sessions by the total number of sessions.

• Engaged sessions are those where users interacted with the website or app, such as clicking on links, watching videos, or submitting forms.

• A higher engagement rate indicates that users are actively interacting with the content, while a lower rate may suggest a need for improvements in u...read more