Apptunix SEO Executive Interview Questions and Answers

On-Page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• Title Tags: Ensure each page has a unique and descriptive title tag that includes relevant keywords, e.g., 'Best Running Shoes - Brand X'.

• Meta Descriptions: Write compelling meta descriptions that summarize the page content and include target keywords, e.g., 'Discover the top running shoes for comfort a...read more

Meta titles and descriptions are HTML elements that provide concise information about a webpage's content for search engines and users.

• Meta Title: This is the title of a webpage that appears in search engine results and browser tabs. Example: '<title>Best Coffee Shops in NYC</title>'

• Meta Description: This is a brief summary of the webpage's content, usually around 150-160 characters. Example: '<meta name...read more

Core Web Vitals are essential metrics that measure user experience on the web, focusing on loading, interactivity, and visual stability.

• Largest Contentful Paint (LCP): Measures loading performance; a good LCP score is under 2.5 seconds. Example: A slow-loading image can negatively impact LCP.

• First Input Delay (FID): Measures interactivity; a good FID score is under 100 milliseconds. Example: A delay in button response ...read more

SEO (Search Engine Optimization) enhances website visibility on search engines, driving organic traffic and improving rankings.

• Conduct keyword research to identify relevant terms (e.g., 'best running shoes').

• Optimize on-page elements like title tags, meta descriptions, and headers.

• Create high-quality, engaging content that answers user queries.

• Build backlinks from reputable sites to increase domain authority.

• Ensure the...read more

To address de-ranking of website blogs, I will analyze, optimize, and implement strategies to improve visibility and rankings.

• Conduct a thorough SEO audit to identify issues affecting rankings, such as broken links or slow loading times.

• Analyze competitors' content to understand what is working for them and adapt our strategy accordingly.

• Update and optimize existing blog content with relevant keywords, meta tags, and e...read more