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Coursera Manager Marketing & Operations Interview Questions and Answers

Updated 27 Aug 2023

5 Interview questions

A Manager Marketing & Operations was asked
Q. How would you choose a new marketing automation platform for your organization?
Ans. 

I will evaluate the organization's needs, research available platforms, compare features, consider budget, and seek input from stakeholders.

  • Evaluate organization's needs and goals

  • Research available marketing automation platforms

  • Compare features and functionalities of different platforms

  • Consider budget constraints

  • Seek input from key stakeholders for their preferences and requirements

A Manager Marketing & Operations was asked
Q. How will you plan the implementation of a new marketing automation platform?
Ans. 

I will plan the implementation of a new marketing automation platform by conducting a thorough analysis, setting clear goals, creating a timeline, training team members, and monitoring progress.

  • Conduct a thorough analysis of current marketing processes and identify areas for improvement

  • Set clear goals and objectives for the implementation of the new platform

  • Create a detailed timeline with specific milestones and d...

Manager Marketing & Operations Interview Questions Asked at Other Companies

asked in Coursera
Q1. What marketing automation and data analytics platforms do you hav ... read more
asked in Coursera
Q2. What's your experience with different marketing channels like pus ... read more
Q3. Can you describe a time when you overcame a negative perception t ... read more
asked in Coursera
Q4. How will you plan the implementation of a new marketing automatio ... read more
asked in Coursera
Q5. How would you choose a new marketing automation platform for your ... read more
A Manager Marketing & Operations was asked
Q. What's your experience with different marketing channels like push notifications, email marketing, and SMS?
Ans. 

I have extensive experience with various marketing channels including push notification, email marketing, and SMS.

  • Managed push notification campaigns to engage users and drive app downloads

  • Utilized email marketing to nurture leads and promote products/services

  • Implemented SMS marketing to send personalized messages and promotions

  • Analyzed performance metrics for each channel to optimize campaigns

A Manager Marketing & Operations was asked
Q. What marketing automation and data analytics platforms do you have experience with?
Ans. 

I have experience with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, Google Analytics, and Tableau.

  • HubSpot

  • Marketo

  • Salesforce Marketing Cloud

  • Google Analytics

  • Tableau

A Manager Marketing & Operations was asked
Q. Do you know SQL?
Ans. 

Yes, I am proficient in SQL and have experience using it for data analysis and reporting.

  • Proficient in writing SQL queries to extract and manipulate data

  • Experience with joining tables, filtering data, and aggregating results

  • Familiarity with functions, subqueries, and stored procedures

  • Used SQL for generating reports and analyzing trends

  • Knowledge of database management systems like MySQL, SQL Server, and Oracle

Coursera Manager Marketing & Operations Interview Experiences

1 interview found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
6-8 weeks
Result
Not Selected

I applied via Approached by Company and was interviewed in Feb 2023. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Regular introduction and experience summary
Round 3 - One-on-one 

(3 Questions)

  • Q1. What are the different marketing automation platforms and data analytics platforms you have experience with
  • Q2. What's your experience with SFMC
  • Q3. What's your experience with different marketing channels like push notification, email marketing, sms
  • Ans. 

    I have extensive experience with various marketing channels including push notification, email marketing, and SMS.

    • Managed push notification campaigns to engage users and drive app downloads

    • Utilized email marketing to nurture leads and promote products/services

    • Implemented SMS marketing to send personalized messages and promotions

    • Analyzed performance metrics for each channel to optimize campaigns

  • Answered by AI
Round 4 - One-on-one 

(3 Questions)

  • Q1. Do you know SQL
  • Q2. How will you choose a new marketing automation platform for your organization
  • Ans. 

    I will evaluate the organization's needs, research available platforms, compare features, consider budget, and seek input from stakeholders.

    • Evaluate organization's needs and goals

    • Research available marketing automation platforms

    • Compare features and functionalities of different platforms

    • Consider budget constraints

    • Seek input from key stakeholders for their preferences and requirements

  • Answered by AI
  • Q3. How will plan the implementation of a new marketing automation platform
  • Ans. 

    I will plan the implementation of a new marketing automation platform by conducting a thorough analysis, setting clear goals, creating a timeline, training team members, and monitoring progress.

    • Conduct a thorough analysis of current marketing processes and identify areas for improvement

    • Set clear goals and objectives for the implementation of the new platform

    • Create a detailed timeline with specific milestones and deadli...

  • Answered by AI

Interview Preparation Tips

Topics to prepare for Coursera Manager Marketing & Operations interview:
  • SFMC certification
Interview preparation tips for other job seekers - Prepare based the job description
Be through with the functional/technical skills required for the job
Be patient, the interview process may take a couple of months depending upon the role you have applied for
Always reach out to the recruiting manager for follow-up questions and interview updates

Skills evaluated in this interview

Coursera HR Interview Questions

7 questions and answers

Q. How long do you want to take the course?
Q. What course do you want to take?
Q. Have you ever said no to a customer?

Top trending discussions

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When HR’s Chinese English made me drop the interview!
So, I talked to the HR yesterday about the interview. I asked Please send me the location But their English… bro I was shocked! It was like talking to someone jisne english nahi kuch ar hi seekh liya ho, if the HR’s English is this I can only imagine the rest of the company I decided to drop the interview with this chinese english😶‍🌫️
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Interview questions from similar companies

I applied via Naukri.com and was interviewed before Jul 2020. There were 4 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Marketing automation flow
  • Q2. About your self

Interview Preparation Tips

Interview preparation tips for other job seekers - Good company to work for
Are these interview questions helpful?

I applied via Approached by Company and was interviewed before Feb 2021. There were 2 interview rounds.

Round 1 - HR 

(1 Question)

  • Q1. Tell me about yourself.
Round 2 - One-on-one 

(1 Question)

  • Q1. Tell me something about yourself

Interview Preparation Tips

Interview preparation tips for other job seekers - Good comn skills, excited and energetic

I applied via Recruitment Consultant and was interviewed in Dec 2020. There were 4 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Previous Experience, Some SQL Questions, Business Acumen.

Interview Preparation Tips

Interview preparation tips for other job seekers - Was tested mostly on SQL. A little bit of business knowledge and framework of thoughts and approach to solving a problem.

I applied via Campus Placement and was interviewed before Dec 2020. There were 5 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. SQL questions
  • Q2. Guestimates around sizing
  • Ans. 

    Guestimates around sizing

    • Guestimates are rough estimates based on limited information

    • They are useful in situations where precise data is not available

    • Factors such as historical data, industry benchmarks, and expert opinions can be used to make guestimates

    • Guestimates should be clearly communicated as rough estimates and not taken as exact figures

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident and curious

I appeared for an interview in Jun 2021.

Interview Questionnaire 

1 Question

  • Q1. Why you applied here
  • Ans. I am a self motivated person i like to interact with people. That is why i applied here in lidoleaning edtech
  • Answered Anonymously

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident every time you are answering the Question. what ever you speak, speak Confidantly.

I applied via LinkedIn and was interviewed before Sep 2021. There were 3 interview rounds.

Round 1 - Technical 

(1 Question)

  • Q1. DS and algorithm questions
Round 2 - Technical 

(1 Question)

  • Q1. IOS /Skillset questions some tricky questions
Round 3 - HR 

(1 Question)

  • Q1. Personality and Compensation discussion

Interview Preparation Tips

Interview preparation tips for other job seekers - Study fundamentals of your profile/domain

I appeared for an interview in Nov 2020.

Round 1 - Coding Test 

(3 Questions)

Round duration - 60 minutes
Round difficulty - Easy

  • Q1. 

    Path Queries Problem Statement

    Consider a weighted, undirected graph with 'V' vertices numbered from 1 to 'V' and 'E' bidirectional edges. You are tasked with handling 'Q' queries. For each query, you are...

  • Ans. 

    Implement a function to find the shortest distance between two vertices in a weighted, undirected graph.

    • Use Dijkstra's algorithm to find the shortest path between the given vertices.

    • Create a graph data structure to represent the weighted, undirected graph.

    • Handle cases where no path exists between the given vertices by returning -1.

    • Optimize the algorithm to handle multiple queries efficiently.

    • Consider edge cases such as...

  • Answered by AI
  • Q2. 

    Merge Sort Algorithm Problem Statement

    Your task is to sort a sequence of numbers stored in the array ‘ARR’ in non-descending order using the Merge Sort algorithm.

    Explanation:

    Merge Sort is a divide-an...

  • Ans. 

    Implement Merge Sort algorithm to sort a sequence of numbers in non-descending order.

    • Divide the input array into two halves recursively

    • Sort the two halves separately

    • Merge the sorted halves to produce a fully sorted array

    • Time complexity of Merge Sort is O(n log n)

    • Example: Input - [5, 2, 9, 1, 5], Output - [1, 2, 5, 5, 9]

  • Answered by AI
  • Q3. 

    Rat in a Maze: All Paths Problem

    You are provided with an N * N maze where a rat is positioned at starting cell MAZE[0][0]. The goal is to determine and print all possible paths that the rat can take to r...

  • Ans. 

    Given an N * N maze with binary values, find and print all possible paths for a rat to reach the destination cell.

    • Use backtracking to explore all possible paths from the starting cell to the destination cell.

    • At each cell, check if it is a valid move (within bounds and not blocked), then recursively explore all four directions.

    • Keep track of the path taken so far and mark the cells accordingly.

    • Once the destination cell i...

  • Answered by AI

Interview Preparation Tips

Professional and academic backgroundI completed Computer Science Engineering from Dronacharya College of Engineering. I applied for the job as SDE - 1 in NoidaEligibility criteriaNo criteriaLido Learning interview preparation:Topics to prepare for the interview - Data Structures, Pointers, OOPS, System Design, Algorithms, Dynamic Programming etcTime required to prepare for the interview - 1 monthInterview preparation tips for other job seekers

Tip 1 : Practice Atleast 250 Questions
Tip 2 : Do atleast 2 projects
 

Application resume tips for other job seekers

Tip 1 : Have some projects on resume.
Tip 2 : Do not put false things on resume.

Final outcome of the interviewRejected

Skills evaluated in this interview

I appeared for an interview before May 2021.

Round 1 - Video Call 

(2 Questions)

Round duration - 60 Minutes
Round difficulty - Easy

It was an coding round

  • Q1. 

    The Skyline Problem

    Compute the skyline of given rectangular buildings in a 2D city, eliminating hidden lines and forming the outer contour of the silhouette when viewed from a distance. Each building is ...

  • Ans. 

    Compute the skyline of given rectangular buildings in a 2D city, eliminating hidden lines and forming the outer contour of the silhouette.

    • Iterate through the buildings and create a list of critical points (x, y) where the height changes.

    • Sort the critical points based on x-coordinate and process them to form the skyline.

    • Merge consecutive horizontal segments of equal height into one to ensure no duplicates.

    • Return the fin...

  • Answered by AI
  • Q2. 

    Rat in a Maze Problem Statement

    You need to determine all possible paths for a rat starting at position (0, 0) in a square maze to reach its destination at (N-1, N-1). The maze is represented as an N*N ma...

  • Ans. 

    Find all possible paths for a rat in a maze from source to destination.

    • Use backtracking to explore all possible paths in the maze.

    • Keep track of visited cells to avoid revisiting them.

    • Recursively try moving in all directions (up, down, left, right) until reaching the destination.

    • Return a list of strings representing valid paths sorted in alphabetical order.

  • Answered by AI
Round 2 - HR 

Round duration - 30 Minutes
Round difficulty - Easy

It was an HR round with some general questions. it was just for formality.

Interview Preparation Tips

Eligibility criteriaAbove 7 CGPAupgrad interview preparation:Topics to prepare for the interview - Data Structures, Pointers, OOPS, System Design, Algorithms, Dynamic ProgrammingTime required to prepare for the interview - 3 MonthsInterview preparation tips for other job seekers

Tip 1 : Stay focused
Tip 2 : Practice coding questions.
Tip 3 : View previous interviews of the companies

Application resume tips for other job seekers

Tip 1 : Don't lie on resume
Tip 2 : Just write in format that is catchy

Final outcome of the interviewSelected

Skills evaluated in this interview

I applied via Recruitment Consultant and was interviewed in Jan 2021. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Why should we hire you?
  • Q2. Please tell me about the machine learning projects you have done

Interview Preparation Tips

Interview preparation tips for other job seekers - 1.Because I feel I have the skills and expertise for the position I have applied for. Also, be honest, and if you dont know something say that you are unaware but will learn the subject in the due course of time.

Skills evaluated in this interview

Coursera Interview FAQs

How many rounds are there in Coursera Manager Marketing & Operations interview?
Coursera interview process usually has 4 rounds. The most common rounds in the Coursera interview process are One-on-one Round, Resume Shortlist and HR.
How to prepare for Coursera Manager Marketing & Operations interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Coursera. The most common topics and skills that interviewers at Coursera expect are Marketing Operations, SQL, Analytical, Analytical skills and Analytics.
What are the top questions asked in Coursera Manager Marketing & Operations interview?

Some of the top questions asked at the Coursera Manager Marketing & Operations interview -

  1. What are the different marketing automation platforms and data analytics platfo...read more
  2. What's your experience with different marketing channels like push notification...read more
  3. How will plan the implementation of a new marketing automation platf...read more

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Overall Interview Experience Rating

4/5

based on 1 interview experience

Difficulty level

Moderate 100%

Duration

6-8 weeks 100%
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