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Deloitte Digital Search Engine Marketing Executive Interview Questions and Answers

Updated 16 Jan 2024

Deloitte Digital Search Engine Marketing Executive Interview Experiences

1 interview found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Referral and was interviewed in Jul 2023. There was 1 interview round.

Round 1 - Technical 

(1 Question)

  • Q1. A funeral service person wants around 20leads per month. What is your suggestion on setting up the campaign.
  • Ans. 

    To generate 20 leads per month for a funeral service person, I suggest setting up a targeted search engine marketing campaign.

    • Identify relevant keywords related to funeral services, such as 'funeral planning', 'cremation services', and 'memorial arrangements'.

    • Create compelling ad copy that highlights the unique offerings of the funeral service person, such as personalized funeral arrangements or compassionate support.

    • O...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Try to understand the basics.
Have an open mind to try new things, experiment and learn.

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6d (edited)
anshitanegi
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Planet Spark
When HR’s Chinese English made me drop the interview!
So, I talked to the HR yesterday about the interview. I asked Please send me the location But their English… bro I was shocked! It was like talking to someone jisne english nahi kuch ar hi seekh liya ho, if the HR’s English is this I can only imagine the rest of the company I decided to drop the interview with this chinese english😶‍🌫️
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Interview questions from similar companies

I appeared for an interview before Aug 2016.

Interview Questionnaire 

1 Question

  • Q1. Asked about Resume and family background

Interview Preparation Tips

Round: Group Discussion
Experience: Asked about the topic and was told to talk something different
Tips: Just be confident. Have trust in God!
Duration: 25 minutes

Round: Test
Experience: Simple questions were asked to test the skills!
Duration: 45 minutes
Total Questions: 25

Search Engine Marketing Executive Interview Questions Asked at Other Companies

Q1. A funeral service provider wants around 20 leads per month. What ... read more
Q2. What are the different types of attribution models in Google Ads?
asked in Publicis
Q3. How would you check lost impression share?
asked in Doodosoft
Q4. Introduce yourself and explain your strengths.
Q5. What is your current CTC?

Interview Preparation Tips

Round: Resume Shortlist
Experience: Didn't read any material saw resumes of my friends who pass out last year to see how to organize my points. Prepare my resume and refine it with the help of my friends several times

Round: HR Interview
Experience: Saw common HR questions from the websites and prepare answers for that .worked in groups in which one person acted as an interviewer.

Round: Case Study Interview
Experience: For the case studies, I referred many e-books available to learn the basic procedure to solve case studies. Sample case studies are also available on sites of these companies (Mckinsey.com, BCG.com or Bain.com)

Round: Puzzle Interview
Experience: Some companies asked puzzles. Common puzzles can be found on internet (pagalguy.com, brainvista.com , or orkut)

College Name: IIT BOMBAY

Interview Questionnaire 

6 Questions

  • Q1. Resume-based questions
  • Ans. 

    I have a diverse background in data analysis, project management, and problem-solving across various industries.

    • Bachelor's degree in Business Analytics, where I developed strong analytical skills.

    • Interned at XYZ Corp, analyzing sales data to identify trends that increased revenue by 15%.

    • Worked as a data analyst at ABC Inc., where I implemented a new reporting system that improved efficiency by 20%.

    • Proficient in tools l...

  • Answered by AI
  • Q2. What is the color of door from which you entered?
  • Ans. 

    The door from which I entered was brown.

    • The door was made of wood.

    • The color was a dark shade of brown.

    • There were no decorations or patterns on the door.

  • Answered by AI
  • Q3. Did you attend the ppt? What did you like the most about ppt?
  • Ans. 

    Yes, I attended the ppt and found the case studies presented to be the most interesting.

    • Attended the ppt

    • Found the case studies to be the most interesting

    • Impressed by the data presented

    • Liked the interactive nature of the presentation

  • Answered by AI
  • Q4. Intern-based questions
  • Q5. If you start a startup of selling books to IITK students through e-commerce what will be the annual demand you can expect from IITK students?
  • Ans. 

    The annual demand for selling books to IITK students through e-commerce depends on various factors such as the number of students, their course curriculum, and their reading habits.

    • The demand can be estimated by conducting a survey among the students to understand their reading habits and preferences.

    • The demand can also be influenced by the availability of books in the campus library and bookstores.

    • The demand may vary ...

  • Answered by AI
  • Q6. In your hostel every girl plays badminton atleast once a month. The probability of one playing badminton in 1st week is a, probability that if one doesn’t play in 1st week than she will play in 2nd week is...
  • Ans. 

    Calculating the probability of two friends playing badminton in the same week given certain probabilities.

    • Calculate the probability of both playing in the first week (a*a)

    • Calculate the probability of both playing in the second week ((1-a)*b*(1-c))

    • Calculate the probability of both playing in the third week ((1-a)*(1-b)*c)

    • Calculate the probability of both playing in the last week ((1-a-b-c)*(1-a-b-c))

    • Add up all the proba...

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: 1. Number of Questions: 30 (10 each from mathematics, English and DI).
2. Type of questions and details Questions of Mathematics and DI were mainly from previous years CAT papers. 
3. The time was very limited and so speed was very important while solving the questions. 
4. Moreover there was cut off for individual sections so keeping that in mind one had give time to each section.
Duration: 30-40 minutes
Total Questions: 10+10+10

Round: HR Interview
Experience: Most of the questions were resume based. The interviewer also tried to confuse me sometimes. While I was answering he looked at the ceiling and here and there but I ensured that I was still answering everything very confidently not diverting my attention.

Round: Case Study Interview
Experience: It was a HR + puzzle + casestudy interview and lasted for 20-25 minutes and had a panel of only one.

General Tips: 1. Don’t leave everything for the end. As December approaches it becomes more and more hectic with end sems, project deadlines, BTP, ppts to attend, test of companies etc. Start preparing early.
2. Do attend ppt and write down points whatever they mention in the ppt. generally one can prepare the questions like why this sector or why this company from the points they mention in ppt. 
3. They generally mention that they are looking for in the candidates in the ppt so this helps in preparing the answers in interview. Moreover do spend some time in preparing for HR. 
4. At least think and write down few basic points of the questions that are generally asked in the interviews.
Skill Tips: Do solve all previous year question papers of CAT and try to increase speed of solving.
Do practice some case studies and puzzles.
Skills:
College Name: IIT KANPUR

Interview Questionnaire 

2 Questions

  • Q1. Basic HR based questions
  • Q2. Basic guesstimate questions were asked

Interview Preparation Tips

Round: HR Interview
Experience: This round went pretty well in my opinion.

Round: Guesstimate Interview
Experience: I had prepared for guesstimates. So, this round went rather well.

General Tips: 1. I had a CPI of 8.6 and my resume didn't have any co-curricular activities as such. I had an intern in Pidilite Industry and i had given my CAT exam.
2. I had joined CL for CAT which helped me for aptitude tests .
3. Also, I prepared for puzzles and guesstimates, took part in the diamond case study competition though I didn't win it. 
4. I had also prepared for core companies as well.
College Name: IIT KANPUR

Interview Preparation Tips

Round: Test
Experience: It was similar to CAT's aptitude test.
Tips: Going through the preparation material for CAT and working a bit with your speed during the test would surely help

Round: HR Interview
Experience: It was mostly a HR round with a few guesstimated and cases. They just want to know your thought process rather than judging you on the basis of your end results

College Name: IIT KANPUR

Deloitte Digital HR Interview Questions

10 questions and answers

Q. What is your current job role?
Q. What is your favorite thing to do in life?
Q. What process do you follow in a UX project?

Interview Questionnaire 

1 Question

  • Q1. A company XYZ has 50 % shares in a mall. Some B company has 30% shares. A foreign company comes and buys company B. Now company XYZ comes to you and asks what should XYZ do? What would you advise?
  • Ans. 

    XYZ must assess its options after B's acquisition, considering strategic partnerships or potential buyout.

    • Evaluate the new foreign company's intentions and strategies regarding the mall.

    • Consider forming a strategic alliance with the foreign company to leverage their resources.

    • Assess the possibility of acquiring additional shares from Company B to increase influence.

    • Analyze the potential impact on mall operations and te...

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: The test is similar to CAT. 30 minutes are given to solve 30 questions.

Round: Interview
Experience: HR questions and a case study. Asked about BTP (which was related to analytics and optimization).It went about for 45 minutes.

Round: Interview
Experience: HR questions were asked. Gave 2-3 probability problems to solve .

General Tips: High CGPA will be usefulGood PORs will help
Skills: Quantitative Ability, Analytics
College Name: IIT-Madras
Are these interview questions helpful?

Interview Questionnaire 

2 Questions

  • Q1. Recent developments in analytics
  • Ans. 

    Recent developments in analytics

    • Advancements in machine learning algorithms

    • Increased use of artificial intelligence in data analysis

    • Emergence of big data analytics

    • Integration of analytics with Internet of Things (IoT)

    • Growing importance of predictive analytics

    • Rise of real-time analytics

  • Answered by AI
  • Q2. Usage analytics to increase outreach. How ?
  • Ans. 

    Usage analytics can increase outreach by providing insights on user behavior and preferences.

    • Analyze user data to identify patterns and trends

    • Use analytics tools to track user engagement and conversion rates

    • Segment users based on their behavior and preferences

    • Tailor marketing campaigns and outreach strategies to target specific user segments

    • Monitor the effectiveness of outreach efforts through analytics metrics

    • Continuo...

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: Analytic fundamentals are not expected. But, resume should be pitched impressively. SL: 20 based on resume ,written: LR,english & quantitative aptitude.

Round: Test
Experience: LR, English and quantitative aptitude

General Tips: Cat preparation helps a lot
Puzzles practice (techinterview.org)
Decision modelling course in economics minor(helps in analytics)
Probability(Decent fundaes upto binomial distributions)
Skill Tips: Analytic fundamentals are not expected.
Skills:
College Name: IIT MADRAS

Interview Preparation Tips

Round: Interview
Experience: Firstly, I was kept on waitlist for EXL but, was later shifted to the main list. The first round was HR and it went well.

Round: Interview
Experience: After subsequently acing the the first round. The second round was technical in nature and involved a case study. In my view , I was able to perform decently in it.

Round: Interview
Experience: The third interview was a puzzle interview that tested the mental abilities. I had done one of the puzzles before so answered it properly .
Tips: 1. I had joined CL just after 4th year for my aptitude only and took a lot of time to prepare my resume. then I have been in habit of conducting discussions with my wingmates.
2. Moreover before the interviews I prepared thoroughly for HR questions.

General Tips: 1. Although I had a low CPI, I have been involved in various co-curricular activities.
2. I have been involved in M club as a vocalist
3. I have played football,
4. I was the Festival coordinator of Antaragni.
5. Apart from that, I have been involved in Techkriti in my first and second year in hospitality and in my third year in PR.
6. I have also been a STF in Udghosh.
7. I have a habit of reading books and newspapers regularly.
8. My internships included an online project for BSE after my second year, a one month internship in RBI after my third year.
9. I had an internship with a London based consultancy firm after my fourth year.
10. My MSc project is on GREEN CAFEs and purchasing power of people and their desire to spend money on them.
College Name: IIT KANPUR

Interview Questionnaire 

6 Questions

  • Q1. Talk about yourself?
  • Ans. 

    I am a driven and creative individual with a passion for problem-solving and innovation.

    • I have a degree in computer science and have worked in the tech industry for 5 years.

    • I enjoy collaborating with others and thrive in team environments.

    • In my free time, I enjoy hiking and photography.

  • Answered by AI
  • Q2. What gets you frustrated/bored?
  • Ans. 

    I get frustrated when things are disorganized or unclear.

    • Disorganization

    • Unclear instructions

    • Lack of structure

    • Repetitive tasks

    • Lack of challenge

  • Answered by AI
  • Q3. What competitions did you participate in?
  • Ans. 

    I participated in various coding competitions.

    • Participated in Code Jam organized by Google

    • Competed in ACM ICPC regional rounds

    • Took part in Hackathons organized by various tech companies

  • Answered by AI
  • Q4. Resume and Intern based questions
  • Q5. If your friends wants to open up a barber shop in the area you live, what are the prospects?
  • Ans. 

    Prospects for opening a barber shop in the area

    • Check the competition in the area

    • Analyze the demand for barber services

    • Consider the location and accessibility of the shop

    • Evaluate the cost of setting up and running the business

    • Assess the potential profitability of the business

  • Answered by AI
  • Q6. A general puzzle question

Interview Preparation Tips

Round: Test
Experience: 1. Quantitative questions (10), Verbal Ability (10) and Data Interpretation (10). 
2. It was long as the DI questions were time consuming.
Tips: Attempt each section because there are sectional cut offs as well. Many people didn't consider this and attempted some sections completely and left out some completely.
Duration: 45 minutes
Total Questions: 30

Round: HR Interview
Experience: It lasted for 15-20 minutes.

Round: Case Study Interview
Experience: The panel was of one person. It lasted for 20 minutes. He asked the place I belonged too. I answered Delhi and then he went straight on to the case that if my friends wants to open up a barber shop in the area I live, what are the prospects. It was pretty open ended and could be taken anywhere. Was trying to see if I can bring in all factors or not. Then regarding one of the competitions I participated in, he asked me to list three and just 3 factors which can summarize my solutions. This king of bullet-ed answering is generally expected from consultants and maybe that’s why he asked such a question.

Round: Stress Interview
Experience: The panel was of one person. He asked me a puzzle and said if I know it already I should tell him. I didn’t know it so he proceeded. Then he went out of the room saying he doesn’t want an answer, he just wants to discuss the puzzle with me and will be back in 5 mins. He came 5 mins later and started circling around me in the interview room and asked what I had to say regarding the question. I told him what I could figure out and then he started helping me in where I was stuck. He constantly kept circling around me. Probably was trying to build up stress. Finally together we arrived at the answer and he was happy after that and let me go.

General Tips: 1. Keep yourself calm in the interview even if you don’t know something. Smile and say that you don’t know is the best way.
2. Stress interviews might be there, you panic and you are out. That’s something not expected from you under pressure.
3. Participating in competitions held at the time of placements is a good idea to know about the company as well about your preference regarding the company. The problem statements are a good insight into the actual problems companies deal with.
4. Be focused on the kind of companies you want to go for. Even at the stage of application, it's good to remove some companies from your wishlist based on your interest and capability to avoid confusion and disappointment in the end.
Skill Tips: If you have done some data processing project before, that gives something to talk about in your interview.
Skills: Probability and Statistics
College Name: IIT KANPUR

Deloitte Digital Interview FAQs

How many rounds are there in Deloitte Digital Search Engine Marketing Executive interview?
Deloitte Digital interview process usually has 1 rounds. The most common rounds in the Deloitte Digital interview process are Technical.

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