Assistant Manager - Digital Marketing

Core Responsibilities

1. Campaign Strategy & Execution: Plan, execute, and optimize paid marketing campaigns across Facebook, Google, and other performance channels with a primary focus on customer acquisition and ROI.

2. Media Buying & Budgeting: Manage ad budgets effectively to achieve KPIs such as ROAS, CAC, and conversion rate while scaling high-performing campaigns.

3. Ad Creative Collaboration: Work closely with design and content teams to develop compelling creatives and ad copies tailored for different audience segments.

4. Audience Targeting: Create and refine audience strategies using lookalike, retargeting, interest, and behavioral segments to maximize efficiency and engagement.

5. Performance Analysis: Monitor campaign performance, derive insights through dashboards and reports, and make data-driven decisions for continuous optimization.

6. A/B Testing: Execute structured A/B tests for creatives, copies, landing pages, and audience segments to improve campaign effectiveness.

7. Landing Page Collaboration: Partner with product and design teams to optimize landing pages for improved quality scores and conversion rates.

8. Market & Competitor Analysis: Stay updated with industry trends, consumer behavior, and competitor activities, especially within the ethnic fashion e-commerce space.

9. Reporting & Insights: Regularly share insights, learnings, and performance summaries with stakeholders and recommend future course of action.

10. Tool Proficiency: Utilize tools such as Shopify Analytics, Google Analytics, Meta Ads Manager, Google Ads, and third-party analytics platforms to drive performance excellence.