Digital Marketing Strategist

app-basedJob Description

Cure.Fit is looking for data-driven, performance-focused digital marketers for the acquisition and engagement efforts of its fitness services vertical: Cult.Fit . This role involves campaign execution, performance tracking, and optimization across digital platforms. Ideal candidate should have hands-on experience of different Ad platforms - including the related tools and technology.

Key Responsibilities

Strategize, execute and optimize paid digital campaigns across Google Ads, Meta, and other performance channels. Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through 1st & 3rd party data and other tools to optimize media budgets and deliver media efficiency. Maintain up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices. Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc Optimizing creatives and ad sets across platforms to drive high efficiency. Reporting campaign results along with funnel trends and projections.

Skills & Qualifications

24 years of hands-on experience in digital/performance marketing

Strong knowledge of campaign management across platforms like Meta, Google, Snapchat etc

Understanding of attribution models, MMP/campaign tracking tools (AppsFlyer/Branch, Firebase, Google Analytics etc.)

Digital marketing experience in App based business is a plus.

Comfortable with Excel/Google Sheets and data handling.

Strong communication and collaboration skills.