Gallagher - Marketing Automation Role - Leads Management (7-9 yrs)

Introduction.

We believe that every candidate brings something special to the table, including you! So, even if you feel that youre close but not an exact match, we encourage you to apply.

Wed be thrilled to receive applications from exceptional individuals like yourself.

Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide.

Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence.

At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork.

With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Responsibilities:

How you'll make an impact.

- Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.

- Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.

- Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.

- Assess and recommend methods to optimize and streamline the lead process.

- Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.

- Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc.

to show the growth and revenue attribution of website leads.

- Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.

- Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.

- Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors.

- Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.

- Determines and assigns sales qualified leads to the appropriate sales person.

- Assign other inquiries to appropriate department, or address feedback directly.