Head of SEO

Job Title: Head of SEO

Location: Noida

Position Overview:

We are seeking a results-driven and experienced Head of SEO to join our leadership team. This key role will be responsible for developing and executing an advanced SEO strategy focused on enhancing our search presence across a range of educational keywords, driving high-quality traffic to our platforms, and increasing student engagement. The ideal candidate will have a deep understanding of SEO within the education sector, a proven track record of delivering impactful SEO campaigns, and strong leadership skills to build and manage an effective team.

Key Responsibilities:

Strategic SEO Leadership

• Develop & Implement Comprehensive SEO Strategy: Create and execute a robust SEO strategy tailored to the education sector, aligned with our business objectives and aimed at increasing organic traffic, improving rankings for high-value keywords, and boosting overall brand visibility.
• Define and Drive SEO KPIs: Establish clear KPIs for SEO performance, tracking metrics such as organic traffic, lead generation, conversion rates, rankings, and overall site performance. Monitor, analyze, and optimize these metrics to ensure continuous growth.
• Lead Cross-Department Collaboration: Work closely with marketing, content, product, and technology teams to ensure that SEO objectives are met and integrated seamlessly into our broader digital strategy.
• Business: - Drive relevant traffic, generate qualified leads for the organization and achieve defined target.
• AI and SEO Must be well versed with AI SEO and have been working for all search engine in improving content for AI results. Google AI, ChatGPT content AI etc. (Mandate)

Technical SEO Management

• Audit and Optimize Website Structure: Oversee the technical SEO of the website, ensuring optimal site architecture, crawlability, and indexation to maximize search engine performance and user experience.
• Technical SEO Oversight: Identify and resolve key technical issues such as page speed, mobile optimization, schema markup, broken links, duplicate content, and crawl errors. Ensure that SEO best practices are implemented across the websites development lifecycle.
• Work with Development Teams: Collaborate with IT and web development teams to ensure SEO requirements are implemented effectively, including ensuring SEO compatibility with CMS, page load speeds, and mobile optimization.

On-Page SEO & Content Strategy

• Content Optimization & Strategy: Partner with the content team to optimize educational content, ensuring it is SEO-friendly, targeting relevant keywords that align with the academic goals and pain points of our audience.
• Keyword Research & SEO Content Strategy: Conduct extensive keyword research to identify high-potential keywords in the education industry. Develop a targeted keyword strategy that drives qualified traffic from prospective students, parents, and educators.
• Content Performance Analysis: Measure the impact of content on organic rankings and traffic. Use data to continuously optimize content and guide the creation of high-value educational resources like blog posts, articles, guides, and eBooks.

Off-Page SEO & Link Building

• Develop Link Building Strategy: Implement and oversee an effective link-building strategy, ensuring high-quality backlinks are acquired from reputable education-related sites, authoritative publications, and blogs.
• Brand Partnerships and Outreach: Establish relationships with educational influencers, partners, and thought leaders to promote the brand and drive high-authority backlinks.
• Monitor and Manage Online Reputation: Manage the brand’s online reputation by proactively addressing negative SEO impacts, managing reviews, and ensuring that educational platforms feature content that enhances brand trust.

Student Acquisition & Lead Generation Optimization

• Optimize for Student Conversion: Align SEO efforts with lead generation and student enrollment campaigns. Optimize landing pages and other conversion-focused elements to convert organic traffic into student leads and enrollments.
• Local SEO for Educational Centers: For institutions with physical campuses, develop and implement a local SEO strategy to drive foot traffic and increase visibility in local search results.

Analytics & Reporting

• Data-Driven Insights: Leverage analytics platforms (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track SEO performance, monitor keyword rankings, and analyze user behavior.
• Reporting & Communication: Provide clear, actionable insights to the executive team, translating SEO performance into business impact. Regularly report on SEO progress, challenges, and opportunities.
• Competitor Analysis: Conduct thorough competitor analysis to identify gaps in their SEO strategy and uncover opportunities for differentiation.

Team Leadership & Development

• Lead the SEO Team: Manage and mentor a growing SEO team, fostering a culture of innovation, continuous learning, and excellence. Ensure that the team is motivated and aligned with broader company goals.
• Training & Development: Provide ongoing training and professional development opportunities for the SEO team to stay on top of SEO trends, tools, and best practices.
• Resource Allocation: Effectively manage resources and SEO budgets, ensuring high-impact initiatives are prioritized.

Required Skills and Qualifications:

• Experience: Minimum of 14-16 years of SEO experience, with at least 5 years in a leadership role within the education sector (higher education, online learning, e-learning platforms, etc.).
• Expertise in Educational SEO: Deep understanding of the SEO landscape in the education industry, including trends, challenges, and opportunities that apply to schools, colleges, universities, and online learning platforms.
• Strong Technical SEO Skills: Expertise in technical SEO, including site audits, site architecture, URL structures, page speed optimization, mobile-first indexing, and schema markup.
• Content & Keyword Strategy: Proven track record in keyword research, on-page optimization, content marketing, and working with content teams to produce high-quality SEO-driven content.
• Analytics & Tools Proficiency: Advanced knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.), with the ability to extract actionable insights from data to drive continuous optimization.
• Leadership Experience: Demonstrated experience in leading, managing, and growing SEO teams, as well as influencing stakeholders across departments (marketing, product, IT).
• Adaptability: Ability to adapt to an evolving digital environment and respond proactively to changes in search engine algorithms or shifts in the education market.
• Education Industry Knowledge: Experience working with education-specific keywords and content, understanding student personas, and optimizing for the conversion of prospective students.

Preferred Qualifications

• Experience in Online Education: Familiarity with the intricacies of SEO for online learning platforms, including distance education and ed-tech solutions.
• International SEO: Experience with SEO for global or multi-campus educational institutions, optimizing for various languages and regions.
• Education: MCA/BCA or Engineering as well as coding knowledge from well-established institution.
• SEO for Mobile and App Optimization: Experience optimizing mobile-first websites and education apps for search engines.

Join us on this exciting journey!