Retail Marketing Manager

About the Role

The Retail Marketing Manager will play a pivotal role in driving sales, building brand awareness, and deepening customer engagement within our retail environments. You'll lead the charge in developing and executing strategic marketing plans across in-store, regional, digital, and hyperlocal channels, working closely with internal teams and external partners to bring our brand to lifestore by store, city by city.

Key Responsibilities/What You Will Do

1. Strategy & Planning

• Develop and implement integrated marketing strategies tailored to retail needs and business goals.
• Conceptualize and lead local/regional campaigns to drive footfall and customer engagement.
• Build annual retail marketing calendars in alignment with national brand plans.

2. Driving Sales & Revenue

• Execute in-store and omnichannel campaigns designed to boost sales and customer loyalty.
• Leverage data and customer insights to optimize campaign effectiveness and conversion.

3. Community Engagement & Events

• Plan and execute compelling events (e.g., adoption drives, seasonal celebrations, workshops) that build community, create buzz, and drive meaningful connections.
• Foster local partnerships with influencers, shelters, RWAs, and communities.

4. Campaign Management

• Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives.
• Oversee creation of POSM, VM displays, and experiential setups.

5. Data, Insights & Budgeting

• Monitor campaign performance, analyze sales uplift, and derive actionable insights.
• Manage budgets effectively, ensuring efficient allocation across media and initiatives.

6. Cross-functional Collaboration

• Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution.
• Coordinate with agency partners for creative, media, and PR needs.

7. Innovation & Trendspotting

• Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work.

Qualifications & Skills/What You Need

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of relevant experience in retail marketing for EBOs, preferably within lifestyle, fashion, FMCG, or pet care industries.
• Strong understanding of in-store marketingincluding BTL activations, visual merchandising, store events, product launches, and local store-level promotions.
• Excellent project management and organizational skills with a sharp eye for detail.
• A flair for creativity, with a practical approach to execution.
• Proficient in marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media).
• Comfortable working in a fast-paced, collaborative environment with a willingness to travel.
• Experience in data analytics and report creation to analyse customer cohorts and plan targeted campaigns to drive footfalls.

You will feel right at home with us if:

• You have strong communication and collaboration skills.
• You are passionate about pets and love innovating.