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13 HigherUp SEO Jobs
PPC / SEM Manager
HigherUp SEO
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
- Develop and implement PPC campaigns on Google Ads, Bing Ads, and other platforms
- Conduct keyword research and analysis to identify high-value keywords for targeting
- Create ad copy and visual assets for use in campaigns
- Monitor campaign performance and optimize campaigns to improve click-through rates (CTR), cost-per-click (CPC), and conversion rates
- Analyze campaign data and generate reports to measure and communicate campaign effectiveness
- Collaborate with marketing and sales teams to align PPC campaigns with broader marketing and sales strategies
- Strong analytical and data-driven mindset, with experience using analytics tools such as Google Analytics and Google Tag Manager
- Excellent written and verbal communication skills, with the ability to develop effective ad copy and communicate campaign performance to stakeholders
Employment Type: Full Time, Permanent
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