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Marketing Associate
Indus Valley Partners
posted 2 weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Key Responsibilities: Campaign & Content Development Skills & Qualifications:
- Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging.
- Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies.
- Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies.
- Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content.
- Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact.
- Support product launches with messaging frameworks, competitive positioning, and enablement materials.
- Collaborate with sales, product, and customer success teams to understand solution value and use cases.
- Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts
- Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels.
- Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy.
- Assist in organizing and maintaining content repositories for internal and external stakeholders.
- Ensure alignment of marketing assets with IVP s brand, tone, and visual identity.
- Manage the production calendar for campaign deliverables and content publishing.
- Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth.
- Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas.
- Post Graduate/Masters degree in Marketing or a related field.
- 1-3 years of experience in B2B marketing, preferably in SaaS, fintech, or enterprise tech.
- Strong written and verbal communication skills; ability to write compelling, professional content.
- Experience with tools like HubSpot, LinkedIn Campaign Manager, and Google Analytics is a plus.
- Ability to collaborate cross-functionally and manage multiple priorities in a fast-paced self directed, learning-oriented environment.
- Data-driven mindset with a curiosity for customer insights and campaign performance.
Proactive mindset with a willingness to take on new challenges and support evolving team needs.
Campaign & Content Development - Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging.
- Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies.
- Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies.
- Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content.
- Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact.
- Support product launches with messaging frameworks, competitive positioning, and enablement materials.
- Collaborate with sales, product, and customer success teams to understand solution value and use cases.
- Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts
- Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels.
- Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy.
- Assist in organizing and maintaining content repositories for internal and external stakeholders.
- Ensure alignment of marketing assets with IVP s brand, tone, and visual identity.
- Manage the production calendar for campaign deliverables and content publishing.
- Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth.
- Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas.
Employment Type: Full Time, Permanent
Read full job description
What people at Indus Valley Partners are saying
Rating based on 1 Marketing Associate
review
Anonymous · Marketing & Communication
in Noida
Likes
I like the positive & harmonious environment of the organisation. It boosts your productivity.
- Salary - Good
+6 more
Dislikes
Cab services can be improved.
Marketing Associate salary at Indus Valley Partners
reported by
6
employees
₹9.9
L/yr - ₹12.5
L/yr
115%
more
than the average Marketing Associate Salary in India
View more details
What Indus Valley Partners employees are saying about work life
based on 252 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Indus Valley Partners Benefits
Submitted by Company
Job Training Health Insurance Soft Skill Training 
Cafeteria
Submitted by Employees
View more benefits 
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