Senior Manager - Go To Market (7-15 yrs)

Senior Manager - GTM

Job Description:

- Drive the Go to market IMC strategy across marketing verticals to ensure insight rich campaign narrative.

- Ensure timely and flawless execution of the marketing campaign.

- Assist series manager in driving the charter of the specific series

Key Responsibilities:

- Take Complete ownership and develop 360 degrees GTM IMC plan for existing and new product launches in the given segment

- Collaborate with cross-functional internal teams to deliver and execute Integrated Marketing plans across touchpoints to deliver a consistent narrative

- Understand target audience, consumer segmentation, market analysis and drive strong insights to craft cutting edge product positioning.

- Create innovative strategies and ideas, to drive brand awareness, consideration, preference and product differentiation.

- Plan budgets for campaign across the key touchpoints in consumer journey

- Ensure flawless and timely execution of the Integrated Marketing plans across different verticals.

- Conduct reviews at various levels of the Product life cycle to ensure consistent improvement across the current as well as future campaigns

- Drive Regular competition benchmarking to understand category dynamics and ensure a healthy and optimised PLC.

Key Performance Indicators:

- Measurable Deliverables On time execution of the GTM plans

- A Consumer insight rich strategic product positioning

- Active participation to drive the brand levels of preference and consideration

- Timely review and input of Consumer voice and competition movements to the project

- Assist series manager in delivering the mandate of the series.