Head - Marketing - FinTech/Payment Industry (12-20 yrs)

About the company : Our client is the world's first cross-reward-program identifier and is rapidly in India as a rewards infrastructure provider. Single.id powers numerous reward programs, including Dhoni App, NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards, Sarvatra Rewards, with many more on the horizon. The company is integrated with over 34 financial institutions and partners with 36 international loyalty publishers and serves as a PCI Level 1 Service Provider. Additionally, it captures 95% of card-linked offers across the UK and Scandinavia, solidifying its position as an industry leader

Job Description:

The Marketing Professional will be responsible for managing key client accounts, developing business plans, providing excellent customer service, and utilizing analytical skills to drive account growth and satisfaction.

- Develop and implement B2C marketing strategies to drive consumer engagement and brand growth

- Conduct market research to understand consumer behavior, preferences, and trends

- Manage digital and traditional marketing campaigns from concept to execution

- Collaborate with creative teams to produce high-quality marketing materials

- Analyze campaign performance and optimize based on data-driven insights

- Coordinate with cross-functional teams to ensure alignment and effectiveness of marketing efforts

- Monitor competitive landscape and adjust strategies as needed

- Manage marketing budgets and track ROI for all campaigns Qualifications

- MBA degree in Marketing, Business, or a related field (Only Full time will be considered)

- 8+ years of experience in B2C marketing or a similar role

- Proven track record of successful marketing campaign management

- Strong analytical skills with the ability to interpret data and make informed decisions

- Excellent communication and interpersonal skills

- Hands-on experience with digital marketing tools and platforms

- Creativity and strategic thinking

- Ability to work in a fast-paced environment and manage multiple projects simultaneously

- Industry- Fintech and Payment