Licious - Assistant Director - Growth - Merchandising & CRM (6-10 yrs)

We are Licious and we are a Bengaluru-based seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indias most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious?

About the role:

As an Associate Director of Merchandising and CRM, you'll lead strategic initiatives to optimize customer engagement and drive revenue on the Licious App/site through data-driven Merchandising and CRM strategies, managing teams, and collaborating with cross-functional teams.

What makes the role meaty?

Merchandising Strategy:

- Develop and implement merchandising strategies to optimize product discovery, and promotions, ensuring conversion and achieving business goals

- Analyze sales data and customer behavior to identify trends, opportunities, and areas for improvement in merchandising.

- Collaborate with product development teams to chart a product roadmap in line with business expectations

- Work closely with Marketing and Creative teams to ensure a cohesive and effective merchandising approach

CRM Strategy:

- Develop and implement CRM strategies to enhance customer engagement, loyalty, and retention.

- Leverage CRM systems and tools (need functional proficiency here), to execute targeted marketing campaigns to reach specific customer segments.

- Analyze CRM data to identify trends, opportunities, and areas for improvement in customer engagement.

Data Analysis and Reporting:

- Analyze merchandising and CRM data to identify trends, opportunities, and areas for improvement.

- Develop and present reports on merchandising and CRM performance to stakeholders.

- Stay up-to-date on industry trends and best practices in merchandising and CRM

Team Leadership:

- Lead and manage a team of merchandising and CRM professionals, providing guidance, coaching, and development opportunities.

- Set clear goals and objectives for the team and track performance against key metrics.

- Foster a collaborative and high-performing team environment.

Cross-Functional Collaboration:

- Partner with cross-functional teams, including Category, Marketing, Product Development, and Operations to ensure alignment and achieve business objectives.

- Communicate Merchandising and CRM strategies and results to leadership & key stakeholders.

We hope that you have..

- Proven experience (5+ years post MBA) across Merchandising & CRM

- Demonstrated proficiency in using app/web analytics tools to track performance and identify areas for improvement.

- Strong functional expertise in CRM (Clevertap / Moengage) and demonstrated success in executing CRM strategies