Bluestone Jewellery & Lifestyle - Head - Visual Merchandising - Retail Stores (5-10 yrs)

BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India's largest omni-channel fine jewelry brands. The culmination of a rapidly evolving consumer preference to shop online and the legacy jewelry industry's low digital adoption, the trusted brand is synonymous with modernity and digitization. BlueStone has revolutionized the jewelry space by creating an endless aisle online with experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples.

- Their proprietary tech stack enables consumers to customize their purchases from design to delivery, thus making the brand an intimate part of celebrating momentous milestones.

- With 250+ retail stores across 70+ Indian cities and a workforce of over 2000, BlueStone has satiated the customers' desires by crafting 7500+ contemporary creations across 100+ collections - each with its own unique story and inspiration.

- The 100% certified jewelry designs range across gold, platinum, diamonds and gemstones, ensuring something to suit every mood, moment, and budget.

Role Objective:

- To lead and ensure the seamless implementation of visual merchandising design concepts across all retail stores, leveraging regional VM teams to drive brand expression, enhance customer experience, and boost in-store sales.

Reporting to: Chief Retail Officer

Location: Mumbai (On-site)

Key Responsibilities & KPIs:

- Ensure consistent and effective implementation of VM design concepts across stores through the regional VM team.

- Train and develop regional VMs to improve technical and role-based competencies.

- Collaborate with Training and Category Managers to periodically release updated VM guidelines aligned with sales and brand strategies.

- Manage external vendors for props, signage, and display materials, ensuring quality, timely delivery, and cost efficiency.

- Partner with CRO/CMO on visual brand initiatives, in-store communication strategies, and product display improvements.

- Oversee ordering and pricing negotiations for VM materials and manage changeovers for new and existing stores.

- Develop video-based VM training content to streamline floor-level implementation.

- Monitor and review store-level visual executions through regular photo audits and feedback loops.

- Provide creative and technical feedback to RVMs to enhance output quality and support career development.

- Adapt VM strategies based on store-level salestrends while maintaining brand aesthetics.

- Ensure high standards of visual presentation for store openings, renovations, and key promotional events.

Key Traits:

- Strong execution capability and attention to detail

- High ownership and drive

- Deep understanding

- Strong vendor negotiation and coordination skills

- Aesthetic sensibility aligned with premium brand standards

Required Experience:

- 5 to 10 years of experience in Visual Merchandising

- Prior experience with luxury or bridge-to-luxury brands is a must

- Solid understanding of VM materials, dcor elements, and vendor ecosystems

Educational Qualifications:

- Degree in Fashion Communication, Design, or Visual Merchandising

- Preferably from institutions like NIFT, Pearl Academy, or equivalent

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