Prepare for Your Matrix ComSec Interview with Real Experiences!
View interviews
AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
46 Matrix ComSec Jobs
Marketing Automation Specialist
Matrix ComSec
posted 1 week ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
ql-editor "> About the Role:
We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , we d love to have you on our team!
Key Responsibilities: Email Marketing: Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention.
Create personalized and automated email workflows using CRM email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
Develop segmentation strategies based on user behavior, demographics, and engagement.
Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions.
Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates .
Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL.
WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools .
Create automated drip sequences , broadcasts, and personalized messages for customer engagement.
Optimize WhatsApp lead nurturing to drive conversions and re-engagement.
Analyze response rates, engagement, and conversion metrics to refine messaging strategies.
Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.
Marketing Automation CRM Integration: Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints.
Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance.
Optimize lead scoring and segmentation models to improve funnel efficiency.
Required Skills Qualifications: 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation .
Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools .
Strong understanding of email segmentation, automation, and drip marketing .
Hands-on experience in A/B testing, campaign analytics, and CRM integrations .
Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization .
Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing.
Strong analytical and problem-solving skills.
Preferred Qualifications: Experience with omnichannel automation .
Basic knowledge of HTML CSS for email template design.
Should have a Computer or IT background.
Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email Whatsapp template design.
Experience working with WhatsApp chatbots and AI-driven automation tools .
Employment Type: Full Time, Permanent
Read full job description
What people at Matrix ComSec are saying
What Matrix ComSec employees are saying about work life
based on 185 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Matrix ComSec Benefits
Submitted by Company
Flexible Work Arrangements Comprehensive Insurance Plans Wholesome Meal Options Generous Leaves and Holidays Rewards and Recognition Programs Talent Referral Incentives
Submitted by Employees
View more benefits 
Compare Matrix ComSec with
G4S
Compare
SIS Prosegur Holdings
Compare
Securitas
Compare
myGate
Compare
Transguard Group
Compare
TÜV Rheinland
Compare
Peregrine Guarding
Compare
Jaguar Security Services
Compare
NAFFCO
Compare
Bombay Intelligence Security
Compare
Confederation of Indian Industry
Compare
Pinkerton
Compare
B4S Solutions
Compare
Nisa Industrial Services
Compare
Tops Security
Compare
NIS Management Private
Compare
CISB
Compare
Delhi Police
Compare
Allegion
Compare
Firepro Systems
Compare
Marketing Automation Specialist
2-4 Yrs
Vadodara
Email Marketing, Wordpress, Google Analytics +6 more
Embedded Software Developer/Sr. Developer (Platform)
3-8 Yrs
Vadodara
Networking, Linux, Software Development +14 more
Software Architect - VC++
10-13 Yrs
Vadodara
Networking, Telecom, Coding +7 more
Senior Software Developer - Embedded
3-4 Yrs
Vadodara
Telecom, Telecommunication, C++ +7 more
Vendor Development Engineer (SCM)
3-8 Yrs
Vadodara
Costing, Supply Chain Management, Mechanical +6 more
Software Developer/Sr. Developer - Embedded (Telecom)
3-5 Yrs
Vadodara
Linux, Software Development, C +12 more
Software Architect - Embedded
8-10 Yrs
Vadodara
Python, Java, C++ +15 more
SME - IVA
4-6 Yrs
₹ 1.6L/yr - 20.1L/yr (AmbitionBox estimate)
Vadodara
Python, SME, Machine Learning +18 more
Vendor Development Engineer (SCM)
3-5 Yrs
₹ 3.7L/yr - 5.2L/yr (AmbitionBox estimate)
Vadodara
Costing, Supply Chain Management, SCM +11 more
Senior Software Developer - Embedded (Telecom)
4-6 Yrs
Vadodara
Linux, Software Development, C +12 more
Share an Interview