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Regional Sales Manager - FMCG - IIM/XLRI/FMS/SPJIMR/MDI/SIBM (5-12 yrs)

5-12 years

Regional Sales Manager - FMCG - IIM/XLRI/FMS/SPJIMR/MDI/SIBM (5-12 yrs)

MaxData Solutions

posted 3 weeks ago

Job Description

Regional Sales Manager

HQ: Punjab / Chandigrah / Himachal/ J&K

Territory Knowledge: Punjab / J&K/ UK/ HP/ Chandigrah

Industry: FMCG / Foods & Beverages.

Job Description:

Key Responsibilities :

- Lead the general trade sales teams in translating strategy into sales business plans and go-to-market strategy within budgeted costs.

- Prepare and maintain annual sales & distribution plans to deliver budgeted revenue, Profit and Brand equity targets for the year based on category and channel.

- Handling Upper North India Sales, Marketing & Distribution for, GT Channel.

- Enhance market penetration by setting up and managing the General trade distribution.

- Sales Strategy Development: Develop and implement a comprehensive sales strategy to achieve revenue and market share goals within the general trade segment.

- Team Leadership: Build, mentor, and lead a high-performing sales team, including State Head and ASM, Sales Executives, to meet and exceed sales targets.

- Market Expansion: Identify new market opportunities, channels, and potential partners within the general trade sector to increase brand presence and sales.

- Distributor and Retailer Relationship Management: Cultivate and maintain strong relationships with distributors, retailers, and other key stakeholders, ensuring alignment with our brand values and objectives.

- Forecasting and Budgeting: Develop annual sales forecasts and budgets, track performance against targets, and implement corrective actions as needed.

- Sales Training and Development: Provide ongoing training and development opportunities for the sales team to enhance their product knowledge, selling skills, and customer service.

- Market Analysis: Monitor market trends, competitor activities, and consumer preferences to make informed decisions and adjustments to the sales strategy.

- Sales Reporting: Generate regular reports and analyses to measure sales performance and provide insights for continuous improvement.

Qualifications :

- Post Grad in Marketing from IIM's/XL/FMS/SPJIMR/MDI/SIBM etc.

- A minimum of 4 years of progressive sales experience in the FMCG industry, with a focus on the general trade segment.

- Proven track record of successfully leading sales teams and achieving revenue targets.

- Strong knowledge of the general trade distribution channels, including distributors, wholesalers, and retailers.

- Exceptional communication, negotiation, and relationship-building skills.

- Analytical mindset with the ability to interpret data and make strategic decisions.

- Self-motivated and results-oriented with a passion for the Beverage industry.


Functional Areas: Other

Read full job description

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