Senior Marketing Executive-OTC

Job Title: Sr. Executive / Assistant Manager Marketing
Department: Marketing
Location: Gurugram
Reporting To: Marketing Manager / Head of Division
CTC Range: ₹10–12 LPA

Job Purpose:

To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth.

Key Responsibilities:

• Execute and monitor marketing plans for the OTC and Sports Nutrition categories.
  
• Work closely with trade channels to drive brand visibility and sales performance.
  
• Plan and manage ATL/BTL activities including promotions, events, and on-ground activation.
  
• Handle digital marketing campaigns and coordinate with media agencies.
  
• Manage media budgets in the range of ₹3–5 crores, ensuring ROI-focused spends.
  
• Liaise with the field force to ensure marketing initiatives are well integrated on-ground.
  
• Collaborate with sales, product, and creative teams to ensure brand consistency.
  
• Analyze campaign performance and consumer trends to recommend marketing improvements.
  

Candidate Requirements:

• Qualification: MBA in Marketing (mandatory)
  
• Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors)
  
• Skills:
  
• Strong understanding of Trade Channel Marketing
  
• Experience with ATL/BTL and Digital Branding
  
• Media planning and budget handling experience
  
• Good communication, coordination, and analytical skills
  
• Preference: Male candidate (as per field travel requirements)