NxtWave - Senior Marketing Manager (8-12 yrs)

About NxtWave:

NxtWave is one of India's fastest-growing ed-tech startups, revolutionizing the 21st-century job market. NxtWave is transforming youth into highly skilled tech professionals through its CCBP 4.0 programs, regardless of their educational background.

NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). Supported by Orios Ventures, Better Capital, and Marquee Angels, NxtWave raised $33 million in 2023 from Greater Pacific Capital.

As an official partner for NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India) and recognized by NASSCOM, NxtWave has earned a reputation for excellence.

Some of its prestigious recognitions include:

Technology Pioneer 2024 by the World Economic Forum, one of only 100 startups chosen globally

Startup Spotlight Award of the Year' by T-Hub in 2023

Best Tech Skilling EdTech Startup of the Year 2022' by Times Business Awards

The Greatest Brand in Education' in a research-based listing by URS Media

NxtWave Founders Anupam Pedarla and Sashank Gujjula were honoured in the 2024 Forbes India 30 Under 30 for their contributions to tech education

NxtWave breaks learning barriers by offering vernacular content for better comprehension and retention. NxtWave now has paid subscribers from 650+ districts across India. Its learners are hired by over 2000+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more.

Know more about NxtWave: https://www.ccbp.in

Read more about us in the news - Economic Times | CNBC | YourStory | VCCircle

Job Title: Senior Marketing Manager - New Initiative Lead

About the Role:

We are looking for a highly driven and strategic Senior Marketing Manager to lead the marketing charter for a new high-priority initiative at NxtWave. You will be responsible for building this initiative's brand from the ground up, creating end-to-end marketing strategies, and driving performance across digital and offline channels. This role demands creative leadership, sharp execution, and data-led decision-making, with a strong understanding of consumer behavior in the edtech space.

Key Responsibilities:

- Own and lead the marketing strategy for the new initiative-from 0 to 1 and beyond.

- Develop integrated campaigns to drive brand awareness, lead generation, and customer acquisition.

- Craft the initiative's brand positioning, messaging, and go-to-market narratives.

- Lead performance marketing across platforms (Google, Meta, YouTube), SEO/SEM, influencer marketing, and email campaigns.

- Collaborate closely with the Product, Sales, Content, and Design teams to ensure alignment and effectiveness of campaigns.

- Monitor, analyze, and optimize campaigns based on key KPIs (CPL, CAC, ROAS, CTR, etc.).

- Generate customer insights through market research, user interviews, and competitor benchmarking.

- Explore new channels, partnerships, and growth hacks to maximize reach.

- Manage marketing budgets and drive strong ROI.

- Build and mentor a lean, high-performing marketing team as the initiative scales.

Requirements:

- 8-12 years of marketing experience, with at least 2 years in a strategic leadership role.

- Proven experience in launching and scaling new products or initiatives.

- Strong understanding of B2C marketing funnels, brand-building, and digital marketing metrics.

- Experience in fast-paced startup environments, ideally in edtech or consumer tech.

- Excellent communication, storytelling, and analytical skills.

- Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Skills Must-Have:

- Hands-on experience with digital platforms (Google Ads, Meta, YouTube).

- Proficiency with analytics tools (Google Analytics, Mixpanel, HubSpot, etc.).

- Strong creative judgment combined with a data-driven mindset.

- Proven ability to independently lead campaigns and manage cross-functional stakeholders.

- Deep understanding of funnel optimization, A/B testing, and performance playbooks.

Good-to-Have:

- Experience in vernacular or regional marketing strategies.

- Prior work on influencer marketing or affiliate-led growth.

- Familiarity with marketing automation tools (WebEngage, MoEngage, CleverTap).

- Comfort with rapid experimentation in early-stage setups.

Job Overview:

Work Location: Hyderabad (On-site)

Working Days: 6 days

Work Timing: 10 AM - 7 PM