OpenPlay - Senior Growth Manager - IIM/ISB/MDI/FMS (5-6 yrs)

Description: The Sr. Growth Manager is a senior leadership role that will report to the CEO.

He /she shall be responsible for driving business growth by integrating efforts of cross functional teams to achieve organizational goals.

This role would entail taking complete ownership of player lifecycle and experience.

The person would have a team of 30+ members across CRM, Support, Risk and QA reporting in.

It would require the person to build a data driven customer centric thinking across the organization and identify key opportunities at every stage of customer to scale the business at speed.

Key Job Responsibilities:

- Developing and executing growth strategy, including monthly, quarterly and annual goals, along with marketing, product and data teams to drive player acquisition, retention and contribution.

- Create customer segmentation and strong loyalty programs to increase gameplay and customer engagement.

- Work closely with product team to innovate product format and identify new game segments and customer categories based on market benchmarking.

- Continuously run data driven A/B experiments to identify opportunities across the player lifecycle.

- Conceptualize CRM initiatives including tournament & bonus optimization to reactive inactive players and maximize LTV.

- Deliver exceptional player experience through crafting customized journey, personalized communication & support and leveraging product excellence.

- Ensure robust and extensive governance framework including performance reporting, review and analysis.

- Improving user engagement through innovative product features with direct impact on LTVs.

- Build a high performance team and mentor talent for the organization.

Location: Hyderabad.

Qualification:

- Post Graduate (any specialization) from a top institute is a must.

- MBA (or equivalent qualification) from a tier-I institute is preferred.

Experience:

- 5+ years of total experience in CRM/ Growth roles in a high growth digital environment.

- Prior experience in Gaming industry is a plus.

- Past record of driving growth across customer retention in a fast paced environment is a must.

- Expertise with CRM and marketing tools and in using advance data analytics / tools.

- Experience in managing a team and collaborating with cross functional teams.