Panacea Biotec - General Manager - Marketing - Nutrition & Vaccine (12-15 yrs)

Position : General Manager HCP (Prescription) Marketing(Nutrition and Vaccine).

Location : Delhi.

Industry : Nutrition & Vaccine.

Reports to : Director Sales and Marketing.

Job Summary :

- The General Manager of Prescription Marketing for Nutrition and Vaccine is responsible for leading and managing the prescription-based marketing strategies for the company's nutrition and vaccine portfolio in India.

- This role is critical in driving growth through innovative marketing campaigns, market analysis, and engagement with healthcare professionals (HCPs), pharmaceutical partners, and other stakeholders.

- The role focuses on positioning products for clinical recommendation and fostering strong relationships with the medical community.

Target Achievement:

- Achieve defined Targets for Growth, Sales and Profit for the SBU.

- Prepare and Execute AOP of the brands as well as brand and SBU P&L.

- Market share gain for different brand of SBU's.

- Identify New Product for launch and Successful launch of New Brands to generate revenue growth and net marketing contribution.

Strategic Leadership:.

- Develop and implement the marketing strategy for the prescription nutrition and vaccine portfolio.

- Align marketing strategies with the overall business goals, focusing on market share growth and brand equity.

- Lead the launch of new products and ensure successful market penetration.

- Develop go-to-market strategies for existing and upcoming nutrition and vaccine offerings.

Team Leadership and Development:.

- Manage, mentor, and lead a high-performing marketing team.

- Establish KPIs and performance metrics to monitor progress and achievement of business goals.

- Foster a collaborative environment, enabling the team to reach their full potential.

Marketing Campaigns and Initiatives:.

- Design and execute promotional campaigns targeting healthcare professionals (HCPs), including doctors, pharmacists, and dietitians.

- Ensure effective communication of product benefits, clinical data, and usage guidelines.

- Collaborate with sales teams to ensure successful campaign implementation and alignment on marketing goals.

- Oversee the creation of marketing materials such as brochures, product monographs, digital content, and educational tools for HCPs.

Stakeholder Engagement:.

- Build and maintain strong relationships with key opinion leaders (KOLs) in the medical, nutritional, and vaccine sectors.

- Collaborate with regulatory affairs to ensure marketing campaigns comply with industry standards and legal requirements.

- Work closely with internal teams (sales, medical affairs, R&D) to align marketing initiatives with scientific and business insights.

Market Research and Insights:.

- Analyze market trends, competitive landscape, and customer insights to inform marketing strategies.

- Deploy suitable market research tools to gauge market trends and competitor activities, consumer behavior etc to gain the competitive edge.

- Monitor changes in regulations, prescription trends, and HCP preferences in the nutrition and vaccine sectors.

- Identify new opportunities for growth, including potential partnerships, product enhancements, and geographic expansions.

Budget Management:.

- Manage the marketing budget for the prescription nutrition and vaccine division, ensuring efficient allocation of resources.

- Provide regular updates on budget performance and ROI of marketing initiatives.

Compliance and Regulatory Affairs:.

- Ensure that all marketing strategies and promotional activities comply with relevant pharmaceutical marketing regulations and ethical guidelines.

- Collaborate with medical and legal teams to ensure adherence to healthcare compliance requirements.

Key Skills and Competencies:.

- Strong strategic thinking and analytical abilities.

- Excellent leadership and team management skills.

- Proven track record in developing and executing marketing strategies in the healthcare industry.

- Strong communication and interpersonal skills, with the ability to influence and engage with HCPs, KOLs, and internal stakeholders.

- Proficiency in market analysis, campaign development, and project management.

- Strong understanding of India's pharmaceutical and healthcare regulatory landscape.