Channel Sales Manager

Objective

• The role demands a deep understanding of Distributor buying cycles, channel ecosystem management, and relationship-based selling. The Manager will drive revenue through distribution channels and EPC contractors.

Role & responsibilities

• Identify, appoint, and nurture channel partners such as dealers, distributors, and stockiest in target territories.
• Ensure consistent partner engagement, annual targets, sales monitoring and performance evaluation.
• Prepare price guidelines and quotations aligned with client requirements to support channel partners.
• Maintain strong relationships through technical support, commercial guidance and faster delivery.
• Achieve channel sales targets through effective planning, forecasting, and monitoring.
• Keep tack of competitors CP, market movements and brand preferences.
• Devise method for secure payments through CF arrangements.
• Monitor ROI of CP and support them to achieve shorter ROI cycle.
• Work closely with product, pricing, logistics, and finance teams to ensure seamless execution.
• Devise suitable schemes, TOD and loyalty programs and conduct promotional activities with end use group.

Experience & Qualification

• 1012 years of experience in channel sales with a strong background in B2C products. (Pan India exposure is prefeed. Region experience is must.)
• Experience in electrical products / FMEG brands - wires and cables is highly preferred.
• Proven ability to handle dealer/channel network and institutional clients.
• Excellent communication, and relationship-building skills.