Trade Marketing

Job Title: Trade Marketing Manager
Experience: 10 15 years
Qualification: MBA in Marketing or related field
Location: Coimbatore

We are looking for an experienced Trade Marketing Manager to lead our trade marketing initiatives, drive brand visibility, and support sales growth across markets. The ideal candidate will have hands-on experience in trade shows, product launches, and developing effective trade schemes.

• Plan and execute trade shows, dealer meets, and channel events.

• Lead new product launch activities in coordination with sales and marketing teams.

• Develop and manage trade schemes to drive primary and secondary sales.

• Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns.

• Collaborate with sales teams to understand market needs and consumer insights.

• Monitor ROI and performance of trade marketing activities.

• Work closely with distributors and channel partners to enhance brand presence.

• MBA in Marketing with 10 15 years of experience in trade marketing.

• Strong understanding of retail and distribution channels.

• Proven experience in organizing trade events and product launches.

• Excellent communication, planning, and team leadership skills.

• Willingness to travel as required.