Kantar Analytics Practice Consultant Interview Questions and Answers

Q1. What are your attributes in case scenario? Demonstrate proactive attitude
Ans. 
I am proactive and take initiative in various scenarios.
• I always anticipate potential issues and take preventive measures.

• I actively seek out opportunities to improve processes and suggest innovative solutions.

• I am self-motivated and take ownership of my work.

• I consistently meet deadlines and deliver high-quality results.

• I effectively communicate and collaborate with team members to ensure smooth workflow.

• I am adaptabl...read more
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Q2. What are you strengths and weaknesses Being adept and professional Perhaps panicking about perfection
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Q1. What are your salary expectations?
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Q2. Share details of your previous job.
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Q3. Where do you see yourself in 5 years?
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Q4. Tell me about yourself.
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General aptitude, logical reasoning, communication

Q1. Previous experience
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Q2. HR - shift timings
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Q1. Situation based questions
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Q1. What information do you have about Regalix?
Ans. 
Regalix is a digital marketing and technology solutions provider, specializing in customer engagement and revenue growth strategies.
• Digital Marketing Expertise: Regalix offers services in SEO, PPC, and content marketing to enhance online visibility and drive traffic.

• Customer Engagement Solutions: They provide tools and strategies to improve customer interactions, such as personalized marketing campaigns.

• Data-Driven Ins...read more
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Q2. What is Google Ads, and how does it work?
Ans. 
Google Ads is an online advertising platform that enables businesses to display ads on Google and its advertising network.
• Pay-Per-Click (PPC) Model: Advertisers pay only when users click on their ads, making it a cost-effective way to drive traffic.

• Keyword Targeting: Businesses select keywords relevant to their products or services, ensuring ads appear in search results for those terms.

• Ad Formats: Google Ads offers var...read more
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Q1. Situation based question
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Q2. Cold calling sample play and act
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Q1. Can you tell me about your friend?
Ans. 
My friend Sarah is a passionate environmentalist who loves hiking and volunteering for wildlife conservation projects.
• Sarah has a degree in Environmental Science and works for a non-profit organization focused on climate change.

• She organizes community clean-up events every month, bringing together local volunteers.

• An avid hiker, she has trekked through several national parks, promoting eco-friendly practices.

• Sarah is a...read more
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Q2. Are you agreeable to working night shifts?
Ans. 
I am open to working night shifts as I understand their importance in consulting roles and can adapt my schedule accordingly.
• Flexibility: I have previously worked night shifts in my last role, which helped me manage client needs across different time zones.

• Productivity: I find that I can be quite productive during night hours, as there are fewer distractions.

• Team Collaboration: I understand that working night shifts ma...read more
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Q1. What is retargeting
Ans. 
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
• Retargeting uses cookies to track user behavior and display targeted ads to them.

• It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.

• Retargeting can be done on various platforms such as social media, search engines, and display networks.

• Example...read more
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Q2. What fascinates you about digital marketing
Ans. 
The ability to reach and engage with a large audience in real-time through various digital channels.
• The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.

• The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.

• The creativity involved in crafting compelling content and campaigns to capture audience a...read more
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Q3. What is targeting
Ans. 
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
• Targeting involves analyzing data to determine the characteristics of the desired audience

• It helps in creating personalized marketing messages and campaigns

• Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting

• Targeting can also be used in adv...read more
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Q4. Example of retargeting in daily life
Ans. 
Retargeting is when ads follow you after visiting a website or searching for a product.
• After searching for a product on Amazon, ads for that product appear on other websites

• Ads for a hotel you looked at on Booking.com follow you on social media

• After browsing a clothing website, ads for that brand appear on your Instagram feed
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Q5. What is Seo and how it works
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