Kantar Analytics Practice Senior Consultant Interview Questions and Answers

General aptitude, logical reasoning, communication

Q1. Previous experience
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Q2. HR - shift timings
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Q1. Situation based questions
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Q1. What are your salary expectations?
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Q2. Share details of your previous job.
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Q3. Where do you see yourself in 5 years?
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Q4. Tell me about yourself.
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Q1. Situation based question
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Q2. Cold calling sample play and act
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Q1. What information do you have about Regalix?
Ans. 
Regalix is a digital marketing and technology solutions provider, specializing in customer engagement and revenue growth strategies.
• Digital Marketing Expertise: Regalix offers services in SEO, PPC, and content marketing to enhance online visibility and drive traffic.

• Customer Engagement Solutions: They provide tools and strategies to improve customer interactions, such as personalized marketing campaigns.

• Data-Driven Ins...read more
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Q2. What is Google Ads, and how does it work?
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Google Ads is an online advertising platform that enables businesses to display ads on Google and its advertising network.
• Pay-Per-Click (PPC) Model: Advertisers pay only when users click on their ads, making it a cost-effective way to drive traffic.

• Keyword Targeting: Businesses select keywords relevant to their products or services, ensuring ads appear in search results for those terms.

• Ad Formats: Google Ads offers var...read more
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Q1. Can you tell me about your friend?
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My friend Sarah is a passionate environmentalist who loves hiking and volunteering for wildlife conservation projects.
• Sarah has a degree in Environmental Science and works for a non-profit organization focused on climate change.

• She organizes community clean-up events every month, bringing together local volunteers.

• An avid hiker, she has trekked through several national parks, promoting eco-friendly practices.

• Sarah is a...read more
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Q2. Are you agreeable to working night shifts?
Ans. 
I am open to working night shifts as I understand their importance in consulting roles and can adapt my schedule accordingly.
• Flexibility: I have previously worked night shifts in my last role, which helped me manage client needs across different time zones.

• Productivity: I find that I can be quite productive during night hours, as there are fewer distractions.

• Team Collaboration: I understand that working night shifts ma...read more
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Q1. What are your attributes in case scenario? Demonstrate proactive attitude
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I am proactive and take initiative in various scenarios.
• I always anticipate potential issues and take preventive measures.

• I actively seek out opportunities to improve processes and suggest innovative solutions.

• I am self-motivated and take ownership of my work.

• I consistently meet deadlines and deliver high-quality results.

• I effectively communicate and collaborate with team members to ensure smooth workflow.

• I am adaptabl...read more
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Q2. What are you strengths and weaknesses Being adept and professional Perhaps panicking about perfection
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Q1. Ctr Definition in Google ads
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CTR (Click-Through Rate) measures the effectiveness of online ads by calculating the ratio of clicks to impressions.
• CTR is calculated as (Clicks / Impressions) * 100.

• A higher CTR indicates that users find the ad relevant and engaging.

• For example, if an ad receives 100 clicks and 1,000 impressions, the CTR is 10%.

• CTR can vary by industry; for instance, a good CTR for retail might be around 2-5%.

• Improving CTR can involve...read more
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Q2. Cpa formula I'm google ads
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CPA in Google Ads stands for Cost Per Acquisition, measuring the cost to acquire a customer through advertising.
• CPA = Total Cost of Campaign / Total Conversions. For example, if you spend $500 and get 10 conversions, CPA = $50.

• Lower CPA indicates more efficient ad spending. Aim to reduce CPA over time by optimizing campaigns.

• Use CPA to set budgets and forecast ROI. If your CPA is $50 and your customer lifetime value is...read more
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Q3. No questions answered
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Q1. What is programmatic advertising
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Programmatic advertising automates the buying and selling of online ad space using technology and data-driven algorithms.
• Uses real-time bidding (RTB) to purchase ad space instantly.

• Involves platforms like Google Ads and Facebook Ads for targeted campaigns.

• Allows advertisers to reach specific audiences based on data such as demographics and online behavior.

• Example: A shoe retailer uses programmatic ads to target users w...read more
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Q2. How do you optimization the campaign if it's under delivery
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To optimize an under-delivering campaign, analyze data, adjust targeting, and refine creatives for better performance.
• Review campaign metrics: Check impressions, clicks, and conversions to identify where the drop-off occurs.

• Adjust targeting: Refine audience segments based on performance data. For example, if a specific age group is underperforming, consider reallocating budget to higher-performing segments.

• Increase bud...read more
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